Newscounter misses the mark

A new corporate communications service has just launched, charging companies £300 a pop to respond to comment appearing online. By providing a ready, [tag]SEO[/tag]-friendly platform, [tag]newscounter[/tag] is hoping brands under fire will turn to them to get their message across. Unfortunately, I think it misses the point entirely. Newscounter’s founders clearly have spotted the growing…

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We’re all searching for authenticity

Anthony Lilly of Magic Lantern has a column in today’s Guardian looking at the explosion in online video. He suggests that the amount of content now online has resulted in us viewers not being able to find the balanced view: the facts. And that with no editorial policy on sites like You Tube the result…

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