First off, a quick reminder that Periscope is a Twitter streaming platform that in its original incarnation allowed users to broadcast video to followers. Unlike Vine, which was limited to six-second long clips, Periscope broadcasters can stream for as long as they like. Until recently, there wasn’t much of a commenting facility, essentially all you…
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We’re sure you’ve spoken about it plenty already, but let’s talk some more about the SuperBowl. One of America’s biggest sporting events, and also a time for companies to promote themselves on a monumental scale! The half-time ad break costs an average of $4million per ad (I know, crazy right!), but this is a…
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It might be cold outside, but we’re talking holidays and the insights travel brands need to get noticed. It’s a crucial sales period for the travel market, so how can brands drive bookings through social – there’s a lot more to do than share pictures of seas and sand! Katy Howell talks about the…
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Rumour has it that due to the financial pickle Snap has found itself in, the company is toying with the idea of making public Snaps last much longer before disappearing, or *shock horror* even become permanent. Posts shared to the “Our Story” feed originally lasted 24 hours, the same as private posts, but have…
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Welcome back, to another week of IF Social Snapshot! A wonderful roundup of social media news that we believe you should know. Stick with us and you’ll always be up to date with the latest happenings and new updates on social! Facebook’s planning to integrate its messaging platforms to simplify cross-communication. http://po.st/IGsNse Facebook are…
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Fanfare, please! LinkedIn has finally introduced interest targeting options to their paid campaign manager – three cheers! So all those hashtags you’ve been faithfully adding to organic content and wondering “what exactly is this doing for me?”… wonder no longer, they are indicators for users’ interests of which we advertisers can now take advantage. At…
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Imagining social media as a party helps to make sense of the best way to approach it as a brand and importantly how you should behave. Let’s meet three different party goers to explain what we mean. You walk into the party and introduce yourself to the first person you see standing nearby.…
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*Drum roll, please* 🥁🥁 Introducing IF’s Social Snapshot!! A weekly roundup of social media news that we want to share with you. Here you can find a range of sources keeping you up to date with the latest happenings on social and new updates we want to shout about. Transparency and preventing ad misuse on Facebook…
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Now, I know what you’re thinking. Coming from us? We must be bonkers. But, hear us out! To do good, meaningful and impactful social media, you need to be serious about it. Here are 8 reasons why you might want to reconsider your use of social media. If your audience isn’t there. For a start,…
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