An action plan for PR and marketing on Twitter

There’s been a huge amount of discussion about how Twitter can be used most effectively for online PR and marketing, and there’s no shortage of interest in the subject since the mainstream media became obsessed with the platform. The only problem is that most of the current analysis is either lofty strategic level stuff, or…

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It’s time online PR got serious about measurement

One of the most interesting changes taking place as the PR industry evolves into an online discipline is the increased emphasis on measurement. In the old days of offline PR, little attention was paid to systematically analysing the relative success of campaigns, because measuring PR is hard to do. Measures that attempted to pin a…

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Tongue in cheek view of social media jargon

Flog Definition: When a marketing bod pretends to be a 12-year-old computer nerd and leaves made-up reviews of his own products all over the blogosphere – it’s known as a fake blog or flog. Like fake hair, fake nails and fake tans – fake blogs are cheap and nasty. It’s not a good look. As…

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Speaking the same Online PR language

Whilst reading the econsultancy.com online PR benchmarking report, it struck me that PRs and brand marketers were still talking a different language. Clients wanting increased brand mentions online are met with agencies delivering blogger relations. Those asking for brand reach are offered optimised press releases.  A client wants outcomes: and the agency offers tactics. Well,…

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