Are dashboards symptomatic of an unhealthy obsession with numbers?

Gone are the days of fluffy explanations. Marketing and communications professionals are increasingly expected to provide measurements, metrics and real time data. Whether it is to interrogate a campaign, set benchmarks or justify investment, the numbers count. Social media is no different, and it’s not short on numbers. From Facebook fans (recently valued at $138…

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Keep fit with Your Shape Fitness Evolved!

  It’s always a busy start to the year at IF Towers with our client presence at CES and related activity (if you read Mark’s CES post you’ll know!).  None more so this year as exciting projects begin with another client, Ubisoft. We started working with Ubisoft just before Kinect for Xbox was about to…

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