Archive: 2021

You may have seen the other day that GPS navigation system Waze hit 10m users. It’s a social tool that aggregates user reports on traffic, accidents and the like. I’m a recent convert and signed up a few months ago, since…
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There is no doubt that the growth of Slideshare has got B2B marketers excited about using social media again. It has become the world’s largest content sharing community. Combine this with the reach of Twitter and LinkedIn and the platform has become a vital part of the best…
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If so, you are not alone. New research from econsultancy shows a whopping 85% of brands believe increased social media marketing by competitors will have a significant impact on their social media plans in 2012. With all innovation, there is an adoption curve (see…
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  Whether you’re planning your tactical social media campaign or reengineering your business for the social consumer, social media research is invaluable in setting benchmarks.  They help you manage expectations, isolate priorities and best of all, define KPIs that set the evaluation bar. But there is…
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