Choosing and using the right tool from the social media toolbox

As the space of social media continues to grow, so does the general confusion regarding the best ways to proceed with appropriate content marketing strategy. Where do you start? PCMag have published an infographic that provides a useful overview of popular social media platforms. The figures are thought-provoking and help make a couple of conclusions.…

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3 reasons to plan your competition properly

Up to 65% of customers claim to like/ follow/ connect with brands through social media for games, contests and promotions. Social media may have opened doors to a creating bigger, more interactive competitions and reaching a far wider audience. However, it is still a new area and, as a consequence, marketers are often breaking ground,…

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