It seems like everyone is at it nowadays – Facebook advertising is more or less a standard element of many brands’ social media activity. But how often are marketers taking a step back to ponder WHY exactly they are running advertising campaigns? What do they hope to achieve? Over the…

I was quite surprised by our recent social media and the law report that showed 19% of companies didn’t have a social media policy. I did think that wasn’t too bad. But last week, we conducted a Mock…