Starting your own company comes with high risks but, if done correctly, offers high rewards. A great business plan is essential but any business plan that ignores social media is, today, a business plan that is incomplete. When used wisely, social media can assist start-ups in many ways. You can…

It was revealed last week that Google+ has overtaken Twitter in the US as the second biggest social network. Whilst the prominence of Google+ is growing it is becoming more apparent that companies can no longer afford to neglect the platform from their social media marketing strategy. Brands should look…