mobileapps

Social app splitting and the move to mobile

With the popularity of mobile apps and the development of tablets and smartphones, it’s no secret that businesses (especially social platforms) are focusing their efforts on becoming more mobile. Why wouldn’t they? You go to work to work – you have your mobile device to be ‘social’ outside of work (well that’s how it ‘should’…

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bringbackourgirls

#BringBackOurGirls: How social sparked mainstream action

It’s exactly a month yesterday (14 May 2014) that over 200 Nigerian school girls were abducted from their boarding school by local Islamic militia group Boko Haram. The media and western world initially skirted over the story as just another political tragedy in Nigeria’s civil troubles. But when the campaign took to social media with…

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