Daily Archives: December 9, 2014

Are Any of Your Ads Being Viewed At All?

  An eye opening study this week released by Google on the state of the ad viewablity has startled advertisers. According to new research, the 5 Factors of Viewability, an estimated 56.1% of ads are not seen by human eyes. If you’re an advertising exec with a media spend, are you sure that you’re are…