Following recent conversations with various clients, marketers and other agency peers there seems to be an element of obscurity and misconception on the actual role of the  ‘community manager’. The term commonly adopted for someone who sits on communication channels for followers, fans and audiences of brands, companies and networks around organisations or…

Welcome to part two of our Q & A with two of the industry’s leading digital marketers: Alex Ayling, Head of BBC Worldwide Digital Studios and Nick Moxham, Head of Digital, Universal Music TV. In case you missed part one which focussed on Alex, you can view that here:…