This week marks the annual RBTE event in London, where retail organisations come together to find the right tools & innovations to improve their business. Social media will no doubt feature, particularly with recent developments on platforms that integrate digital stores with their physical counterparts.

Today’s a very chatty Snapchatty kind of day. The internet is awash with stories and speculation about the rise and potential future of the fun messaging application after its first set of results as a public company are released. One of the biggest considerations is their hot…