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Snapchat’s leap of faith into e-commerce

Nike’s Jordan brand teamed up with Snapchat to pre-release the Air Jordan III “Tinker” trainers after this week’s NBA All-Star game. After the game, people who attended the Jumpman All-Star after-party in LA were able to scan an exclusive Snap code and buy the trainers directly through Snapchat. Although Shopify were responsible for the checkout…

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