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Is influencer marketing for B2C brands only?

  When you think of influencer marketing, your mind probably wanders to the Kardashians or Zoe Sugg. Any marketer knows that done in the right way, influencer marketing is a great tool for consumer brands to reach their target audience in an authentic and engaging way, and lead to products flying off the shelves. But,…

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6 pointers for perfectly polished video post-production

Mastering photography and video skills usually takes a lot of patience, practice and time. Filming something well is almost identical to taking a great photo – same principles apply. Get to know your camera, work out all the different settings and what they do. Invest in some basic filming equipment like a tripod, some lights,…

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