Social skips its way through the whole customer journey, impacting various touchpoints, from awareness right through purchase into advocacy. More importantly, you need to map the journey, in detail, if you hope to be able to deliver a consistent and much-needed customer experience. And you do need to…

Another week, another social snapshot. We know it can be hard to stay up to date with the social media news popping up every day. Stick with us as we take you closer to the world of social media and everything you need to know.   Facebook launches…

Customer experience on social seems to be a huge topic right now. And is something we’ve discussed a lot recently at IF.  Over the past year, the way we use social has changed. In fact, our overall behaviour online has changed. With more and more consumers…