Social skips its way through the whole customer journey, impacting various touchpoints, from awareness right through purchase into advocacy. More importantly, you need to map the journey, in detail, if you hope to be able to deliver a consistent and much-needed customer experience. And you do need to meet customers’ ever-growing expectations. Peoples’ behaviour has…
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Ep 53: Serious Social – The customer journey on social resembles a Jumanji map Yes, we think your social customer journey is like the map in Jumanji, welcome to the jungle. In this episode of Serious Social, Katy Howell makes no apology for drawing parallels with the hit movie to explain the complexity and…
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Another week, another social snapshot. We know it can be hard to stay up to date with the social media news popping up every day. Stick with us as we take you closer to the world of social media and everything you need to know. Facebook launches a new Emotional Health center for the…
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Customer experience on social seems to be a huge topic right now. And is something we’ve discussed a lot recently at IF. Over the past year, the way we use social has changed. In fact, our overall behaviour online has changed. With more and more consumers turning to online shopping (which looks like it’s here…
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