AI… Stickers?

IG, AI, JKLMNOP… Kidding kidding, kinda.

Instagram is testing out the ability to generate AI custom stickers based on text prompts.

The idea is that people will be able to create these custom stickers using generative AI technology, making the stickers shareable within instagram as a way to boost engagement, whilst also using Instagrams in built tools.

A little sneaky peek at what this would look like in the app as seen by Alessandro Paluzzi;

An interesting idea and I’d be intrigued to see how these stickers actually turn out. Would it mean that social media stickers will all start looking the same? How detailed will you be able to go? And can *anyone* use this tool?

I’m sure we’ll be seeing many more AI tools for social media asset creation pop up soon, as is the case with TikTok’s AI avatars, which we wrote about recently.

Is this a trend that we’re perhaps getting sick of? It’s reminding me of the days of Facebooks profile photo overlays and frames.. remember when they were a thing?

I’m sure Zuckerberg will find ways of adopting even more AI generative tools into Meta.

And here is where I ask you, dear reader, what do *you* think about AI instagram stickers?

If you want to learn more about how AI is changing digital marketing, be sure to check out our report: ‘Social Media Reshaped: Unveiling the AI Marketing Revolution.’ Discover practical insights and strategies for harnessing AI’s power in social media management. Get ahead of the curve and access the report now to unlock the future of digital marketing!

Latest Posts

We’re only a couple of weeks into 2026, and social already feels…different, in the best way possible. This year isn’t just about flashy new features or the next viral sound; it’s about making the internet feel more human, more useful, and a lot less exhausting.
Read More
Buyers are hunting answers, and social is deciding who they trust The short answer Mahoosive behaviour change for customers is already here. Search is being replaced by an answer layer, and social is feeding it. When Google’s AI Overviews show up, people click less, sessions end sooner, and your carefully-crafted…
Read More
Social media is where brands get seen, heard and remembered. But behind every post, reply, and campaign is a person juggling deadlines, algorithms and constant feedback. If we ignore the mental health of social media professionals, we risk burning out the very people who keep our brands visible. Social media…
Read More