AI… Stickers?

May 23, 2023

IG, AI, JKLMNOP… Kidding kidding, kinda.

Instagram is testing out the ability to generate AI custom stickers based on text prompts.

The idea is that people will be able to create these custom stickers using generative AI technology, making the stickers shareable within instagram as a way to boost engagement, whilst also using Instagrams in built tools.

A little sneaky peek at what this would look like in the app as seen by Alessandro Paluzzi;

An interesting idea and I’d be intrigued to see how these stickers actually turn out. Would it mean that social media stickers will all start looking the same? How detailed will you be able to go? And can *anyone* use this tool?

I’m sure we’ll be seeing many more AI tools for social media asset creation pop up soon, as is the case with TikTok’s AI avatars, which we wrote about recently.

Is this a trend that we’re perhaps getting sick of? It’s reminding me of the days of Facebooks profile photo overlays and frames.. remember when they were a thing?

I’m sure Zuckerberg will find ways of adopting even more AI generative tools into Meta.

And here is where I ask you, dear reader, what do *you* think about AI instagram stickers?

If you want to learn more about how AI is changing digital marketing, be sure to check out our report: ‘Social Media Reshaped: Unveiling the AI Marketing Revolution.’ Discover practical insights and strategies for harnessing AI’s power in social media management. Get ahead of the curve and access the report now to unlock the future of digital marketing!

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.
Read More
Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.
Read More
Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…
Read More