AI… Stickers?

IG, AI, JKLMNOP… Kidding kidding, kinda.

Instagram is testing out the ability to generate AI custom stickers based on text prompts.

The idea is that people will be able to create these custom stickers using generative AI technology, making the stickers shareable within instagram as a way to boost engagement, whilst also using Instagrams in built tools.

A little sneaky peek at what this would look like in the app as seen by Alessandro Paluzzi;

An interesting idea and I’d be intrigued to see how these stickers actually turn out. Would it mean that social media stickers will all start looking the same? How detailed will you be able to go? And can *anyone* use this tool?

I’m sure we’ll be seeing many more AI tools for social media asset creation pop up soon, as is the case with TikTok’s AI avatars, which we wrote about recently.

Is this a trend that we’re perhaps getting sick of? It’s reminding me of the days of Facebooks profile photo overlays and frames.. remember when they were a thing?

I’m sure Zuckerberg will find ways of adopting even more AI generative tools into Meta.

And here is where I ask you, dear reader, what do *you* think about AI instagram stickers?

If you want to learn more about how AI is changing digital marketing, be sure to check out our report: ‘Social Media Reshaped: Unveiling the AI Marketing Revolution.’ Discover practical insights and strategies for harnessing AI’s power in social media management. Get ahead of the curve and access the report now to unlock the future of digital marketing!

Latest Posts

A new marketing order Why the teams adapting best are rebuilding around demand, clearer proof and marketing that works as one joined-up system Maxine Ashbrook, Marketing Director at Fujitsu UK got to the point faster than most marketing commentary does. She did not try to outwork the…
Read More
£38m pipeline in 12 weeks. That was the outcome of a programme for a large tech B2B brand built on a fairly unfashionable idea. Instead of filling social and event content with the messages the brand most wanted to push, we built it around the questions buyers were genuinely trying…
Read More
Whether it’s for consumer products or B2B lead driving, Reddit has found its footing as a key platform for reaching audiences far and wide. And the best part is – it’s cheap to advertise on. 121m daily active users in Q4 of 2025 (up 19% on the year before) means…
Read More