AI… Stickers?

IG, AI, JKLMNOP… Kidding kidding, kinda.

Instagram is testing out the ability to generate AI custom stickers based on text prompts.

The idea is that people will be able to create these custom stickers using generative AI technology, making the stickers shareable within instagram as a way to boost engagement, whilst also using Instagrams in built tools.

A little sneaky peek at what this would look like in the app as seen by Alessandro Paluzzi;

An interesting idea and I’d be intrigued to see how these stickers actually turn out. Would it mean that social media stickers will all start looking the same? How detailed will you be able to go? And can *anyone* use this tool?

I’m sure we’ll be seeing many more AI tools for social media asset creation pop up soon, as is the case with TikTok’s AI avatars, which we wrote about recently.

Is this a trend that we’re perhaps getting sick of? It’s reminding me of the days of Facebooks profile photo overlays and frames.. remember when they were a thing?

I’m sure Zuckerberg will find ways of adopting even more AI generative tools into Meta.

And here is where I ask you, dear reader, what do *you* think about AI instagram stickers?

If you want to learn more about how AI is changing digital marketing, be sure to check out our report: ‘Social Media Reshaped: Unveiling the AI Marketing Revolution.’ Discover practical insights and strategies for harnessing AI’s power in social media management. Get ahead of the curve and access the report now to unlock the future of digital marketing!

Latest Posts

Because the work everyone copies rarely stays effective for long. One of the easiest ways to make social look forgettable is to follow every piece of accepted advice too faithfully. That’s why we have to break the rules, occasionally That sounds slightly weird to admit in an industry built…
Read More
Meta has rolled out several new updates to its Edits video editing app, and if you create content for social media, these changes are actually pretty bloody exciting. The platform is steadily evolving into a powerful but simple editing tool for creators, offering new features that help…
Read More
D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).
Read More