Are charities and non-profits making the most of social at major events?

Last week, I saw an infographic on the charity and non-profit sectors that perform best – and worst – on social media. And whilst running (and live tweeting!) the London Marathon this year, it occurred to me that charities could be making more of the huge opportunities that are available to them.

Having seen the response to one individual on social media throughout the marathon (more on this soon!), it amazes me that not once did I see a charity along the route asking fellow spectators to interact with them. Yes, individuals had hashtags or Twitter handles on their running vests, but many of the major charities had huge billboards and banners along the route that could be used for some genuinely exciting experiential content. With 38,000 competitors and millions of people watching on the streets and on TV, the captive audience is massive.

If one man can get people to engage, interact and donate to charity simply by asking with a handheld sign, just imagine the potential for charities if they were to fully embrace the potential of social media.

Below is the infographic I mentioned earlier. Although this data is based on the US non-profit market, it provides some valuable insight into which sectors typically perform best and worst. More often than not, social media strategy and activity (or, more pertinently, lack of it) is down to budget constraints – but as we mentioned last week, the occasional social media health check is a step in the right direction.

1.17_info1

(Source: Tech Impact Blog)

Latest Posts

B2B buyer shift Social may have its label of being a Gen Z / millennial ‘thing’ – and that’s mostly true – but it’s also truer than ever for B2B key decision makers. In fact, over two thirds of buyers now fall into this category. The shift we’re now seeing…
Read More
TikTok is more than just a social platform, it’s where trends are born and where B2C brands have the chance to connect with customers in a truly authentic way. With summer just around the corner, it’s the perfect time to refresh your approach and build a campaign that captures the…
Read More
The easiest thing to get right and the easiest thing to get wrong – social hooks, or the first few seconds dwell time on your social content will make or break it. Sounds logical, but it’s shocking how much we see brands missing the mark on this. With attention spans…
Read More