Buzzing for the Chazzle Dazzle 👑

Hold onto your crowns, peeps, because the King’s coronation was a total buzz! And if you thought the celebrations were limited to the streets of UK, think again. Social media was all abuzz with the hashtag #coronation getting 5.5 billion impressions in just one month! That’s a lot of chatter. And of course, the Chazzle Dazzle has left us with hilarious moments on social.

But we are not here to talk about memes (or maybe we are?) – we are here because, if you follow us, you know we love social listening and consumer insights. So we did our digging on Brandwatch to understand what consumers are really saying about the King’s Coronation and what was the social conversation around it.

Why? Well, you can read why social listening is important in this blog, but basically by monitoring social media conversations, brands can gain valuable insights into what people are talking about and what they want. And during a major event like the coronation, social media conversations can provide very useful information.

So let’s get into it! 👇

It was ALL about the food. 🍰

Of course. Food is the centre of any celebration. And even if people came together to celebrate in their own ways, the #CoronationBigLunch generated a massive 29 million impressions. 29 MILLION!

Jimmy Fallon Reaction GIF - Find & Share on GIPHY

Also, people couldn’t get enough of Coronation Edition Foods, with #Cadbury generating over 1 million mentions. We knew it! Chocolate really does make everything better 😌

Foodies saw the event as an opportunity to let their creativity fly, sharing new and tasty recipe ideas and generating #CoronationCreativeChallenge 1.4m impressions.

But enough about food – let’s talk about the brands! 😌

M&S dominated supermarket discussions in relation to the event, thanks to their killer promotional activities including giveaways and competitions. Their Coronation-Themed Afternoon Tea Set Giveaway soared by 500%.

Cheers to the coronation! 🥂

When it came to the drinks, beer (48%)and wine (43%) were the top choices for celebrations, while cocktails and gin were discussed by a smaller 4% and 3% of the audience, respectively.

But what happened on the coronation day?

When it came to the day of the coronation, online sentiment was largely neutral, with 37% of mentions leaning towards the negative being bad weather the primary factor of this negativity. But hey, not even the King can control the weather. Or can he? 🤔

Suspicious GIF - Find & Share on GIPHY

But despite the rain, food was still the star of the show with 35% of all food-related mentions being expressed positively. From tea parties to afternoon tea to cream tea to scones and fish and chips, people were all about the food!

Hungry Night Court GIF by Laff - Find & Share on GIPHY

And that’s it for now! Who knows what insights we’ll uncover at the next big event? One thing’s for sure – we’ll be listening!

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