November 28, 2023
In Social Media, organic efforts can only take you so far. While they are vital, the secret sauce to elevate your brand’s social presence lies in embracing the dynamic duo of organic and paid social ads.
Why? Because the two work better together!
Exposure:
Sure, you’ve created captivating organic content, but this content is only reaching a fraction of your potential audience, this can’t predict which of your ads will catch the eye of potential customers and which ones might fade into obscurity.
However, with paid ads you can fine-tune your target audience based on demographics, interests, and behaviours, making your message go to the right people at the right time.
It’s like rolling out the red carpet for your brand, and you guarantee that your campaigns will be seen!
We posted this image organically on social, and it reached 226 people with 242 impressions.
Not bad, right? But then, a week later, we invested in paid media and transformed that content into an engaging video format, the results? A total reach of 243,507 and a whopping 326,953 impressions.
Paid social ads are your golden ticket to not just being seen, but also remembered!
Retargeting:
Have you ever experienced the feeling of visiting a page and, suddenly, it seems like that website is following you everywhere on the internet?
That’s the magic of retargeting! This advertising strategy lets personalised ads to people who’ve already been interested in your business or products.
Boosting Conversions:
While organic efforts lay the foundation for your brand, paid media acts as the accelerator. Paid social ads have the potential to boost your conversion rates massively.
Organic content brings in general traffic, but paid ads allow you to direct that traffic with precision.
Data-driven decision-making:
Every click, impression, and conversion is tracked and analysed, offering invaluable insights into the performance of your campaigns. This approach allows you to make informed decisions, refine your strategy, and allocate resources where they will yield the best results.
Organic efforts set the stage, but it’s the dynamic dance with paid media that steals the show!
Think of your brand as a film, and organic content as the trailer—it teases, and intrigues, but only reaches a fraction of the audience. Now, enter paid social ads and ensure your film doesn’t just hit the screens but becomes the talk of social!
Want to discuss more about organic and paid media, and how it can elevate your brand? Contact us and dive into the conversation!