Facebook algorithm changes: what we now know

Wanna know how to thrive on Facebook in 2018? Here’s what Facebook’s second algorithm change means for brands. It focuses on prioritising content from friends and family, so it’s no surprise that has sparked huge concern, interest and conversation for brands. Publishers, marketers and news outlets will have lower priority. Our MD Colin explains what this means for both brands and Facebook. Watch more to learn about the cost implications and the increased importance of data & personas.

 

Latest Posts

You’re expected to drive growth from social, but the darn metrics don’t make it easy You can feel it, can’t you. Social isn’t there to look like a busy, beautiful extension to your website. It’s meant to show up in revenue, pipeline, retention. Something a commercial leader knows is moving…
Read More
Design trends this month are all about balance. On one hand, we’re seeing a push towards cleaner, more stripped-back layouts. On the other hand, designers are leaning into texture, personality, and details that make things feel a bit more human. A Move Towards Imperfection One of the biggest shifts is…
Read More
Why the content people keep is often doing more for the business than the content they simply glance at. One of the more useful things happening on social right now is that people are getting choosier. That is not bad news for marketers. It is probably the best thing that…
Read More