Facebook M assistant can now translate French

At first glance, the news of the Facebook Messenger assistant M being able to translate French could be a little underwhelming. French translation isn’t a feature that most users are crying out for. But what makes this announcement a little more interesting is how this translation functionality is being used, which is primarily to assist transactions in Facebook’s Marketplace. This latest news is more to do with the expansion to Messenger.

If we look at this on a small scale, it simply means that the barrier to communicating with someone in another part of the world, is reduced. But cycle this process forward 10 years or so, and you have a platform that could instantly translate any language. This is Facebook pushing toward producing the much sought-after Babel Fish.

Predictive AI will be a crucial feature for all tech giants to master. It’s less a race to the finish line and more a marathon with a number of milestones. This news shows that Facebook is still concerned with connecting people and ensuring there are reasons why people spend time on its platform. Great news if you’re in the business of social media.

Latest Posts

Buyers decide early. Your funnel is late. Social Day B2B this year made it crystal clear the rulebook has changed for marketers under pressure to prove growth from social. Session after session, the same message landed from different angles. The funnel you have in your deck is not how buying…
Read More
The holiday season is the loudest time of year on social media. Feeds fill up with gift guides, sales, countdowns and sentimental posts, and it becomes very easy for brands to disappear in the noise. As a social media agency, we live in that space every day, and we know…
Read More
Content shared by your employees is getting shared far more than your branded content – so it makes sense to empower your staff to post more, right? The data is in – employee advocacy is a MUST. While only 3% of employees share content about their company, those shares are…
Read More