Facebook is pinning its video hopes on music and 360

It seems like Facebook wants to take over the internet, and every week there seems to be a development that brings it one step closer. This week the giant’s giving Snapchat a break and is focusing on video once again.

Since the launch of its TV proposition (a damp squib so far?), we’ve been keeping a close eye on the platform’s next video moves because video is one of the only places left for it to increase its ad space, with pre-roll and mid-roll ads, and what does that mean? Money.

This week Facebook announced new features for video creators to use in order to enhance their output:

Sound Collection

Facebook has teamed up with lesser-known artists and composers to create a bank of music and sound effects that are all free to use in videos on Facebook and Instagram

tblog

At the current time, we’ve got access to 1,000 tracks, spanning jazz to reggae to ‘comedy’ to slightly odd versions of Christmas classics like Jingle Bells, and all searchable by genre, mood, length, vocals or tempo. Personal favourites include Tar Badger by Lance Taber and Country Girl City Dreams by Charlie Peacock (that one’s for Lindsey, our resident country music lover).

We’ve also got access to 1,504 sound effects, including 5-6 different zipper sounds and more dripping water effects than one person has ever needed. Special shout out to the collection of ‘Dental Suction Tool’ noises. We’re sure they’ll prove incredibly popular.

You can find Sound Collection here.

360 Community

Not content with sharing amazing royalty-free music, Facebook also wants to make it easier for creators to master 360 video. They’ve built the 360 community page, where they’ll share tutorials tailored to 360 video creation and promote 360 events and workshops across the world.

Perhaps most excitingly for creators, they’ve started a programme to loan 360 cameras out, meaning you’ll have access to the latest hardware for your next project.

Tutorials range from “360 Cameras and Selfie Sticks – Dos and Don’ts” to “Getting Started with Spatial Audio”, so there really is something for everyone.

Feeling creative? Check it all out here

Latest Posts

Truth on Fire, and Brands Are in the Line of It We’re all in the truth business now. At Somerset House, on a chilly evening in June, I joined a panel to unpack the uncomfortable realities of misinformation and disinformation, and what brands can do about it. The session was…
Read More
Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt.  Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…
Read More
Reddit may have been in the shadows of other social platforms for years – in fact, the debate is on as to whether it’s a social platform at all – but one thing is for sure, the B2B buyer and marketeer are finding it a safe haven for research and…
Read More