Failure is Key…

By Katy Howell | August 19, 2021

… to real growth

A few weeks ago we talked about the importance of trusting the process and what it means to the design team here at IF. This week I want to talk a little further about some points we hit on in that specific live, which is failure *cue ominous music*.


That word is *so dramatic*.  It conjures up dark gloomy clouds, that feeling of hopelessness, sobbing in the corner with a glass of wine…

Best Will Ferrell Drinking Wine GIFs | Gfycat

Okay, okay, so it’s not REALLY like that, but you get the gist. Failure is not a word we look to for positivity, however, it’s important we go through moments of failure to grow and do better. Speaking purely design here, not everything can be an amazing work of art. Sure, you may create a piece that’s unbelievably

✨ s t u n n i n g ✨ and does incredibly well on socials but, what do you learn from it?

No really, be honest with yourself here. What do you learn from never having failed?

Failure teaches us what works and what doesn’t. It shows us what could be improved upon, and it can really shape your design language. It helps us refine our skills, and to be honest with you, it makes you take a deeper look at what you’re creating. It also teaches us patience and trust. Things may not be going well in the moment but being able to accept your gorgeous piece of work that Da Vinci would be jealous of isn’t entirely working out and taking a step back to reevaluate is très important. It isn’t necessarily failing if you learn to grow from it, and it’s something you have to keep in mind when designing for yourself and for clients.

Take a step back, relax and get back to it with fresh eyes and a fresh mind.

Failure doesn’t have to be the end of the world.

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