Getting serious about content marketing – LinkedIn’s most influential brands

June 25, 2014

Content, content, content. I am not quite sure how many times I use the word “content” in a day but if I did, and I got a £1 for every time, then I would be buying myself Google Glass (even if they are £1000, seriously!).

So back to content. Yesterday myself and our CEO Katy Howell ran a webinar on Smart Social Content for Lead Generation (click the link to watch the re-run) and in doing some research prior to the session I came across this lovely little infographic from the LinkedIn Marketing Solutions team looking at the top 10 most influential global brands on LinkedIn:

The 10 Most Influential Global Brands on LinkedIn [INFOGRAPHIC] from LinkedIn Marketing Solutions

This list was compiled using LinkedIn’s new content marketing score which measures engagement with sponsored updates, company page updates, groups, employee updates and influencer posts. You can find out more about these resources in my recent blog – Content marketing score and LinkedIn resource you can’t ignore

You may also find the recent Content Consumption Report a useful read!

Latest Posts

It’s been a while since AI really took off on social networks. On LinkedIn, it’s been a mixed bag – and we don’t see AI as all bad, but we do see the limitations. If you’re doing paid or doing one-click content/responses…we advise you to read on. Firstly, some stats…

Community isn’t a channel, it’s how your social actually works Over the last few weeks I have lost count of how many marketers have said some version of this to me: “We’re thinking about community for 2026.” Often it comes with a hopeful look, as if community will magically fix…

A few weeks ago we wrote about Instagram testing a brand-new way to help creators grow their audiences, and it centres around Early Access Reels. This new feature lets creators publish a Reel that only their followers can watch for a set period of time. Anyone who…