September 30, 2025
TikTok has just announced the latest round of creators and organisations taking part in its “Change Makers” programme – and if you’re into content that actually makes a difference, this is something worth knowing about.
At its core, the Change Makers programme is all about supporting people who are using TikTok for good. Whether it’s raising awareness, supporting communities, or simply trying to spread some positivity, these creators and non-profits are all about creating real-world impact through short-form video.
And now, for 2025, TikTok is doubling down on its efforts to back them.
What is the Change Makers Programme?
TikTok first launched Change Makers in 2024, selecting 50 creators from around the world. These participants were given access to exclusive training, one-on-one support, and a global platform to help them grow their presence on the app and beyond.
The aim? To empower people who are using TikTok not just to entertain, but to inspire change in their communities.
For 2025, the programme is back – and once again, 50 more creators will be joining the initiative. Over the course of five months, these individuals will be given access to:
- Personalised training
- In-app and offline resources
- Opportunities to attend global events
- A chance to network with other creators
- Time with leaders who are already driving real social change
As TikTok puts it, the idea is to give these creators the tools they need to “amplify their impact” — helping them to reach more people, build a bigger platform, and ultimately do more good.
Why Does This Matter?
It’s no secret that TikTok is one of the most influential platforms in the world right now. What started as a place for dance trends and lip-syncing has quickly evolved into a space where people can talk about serious issues, raise awareness, and build communities around meaningful causes.
By backing creators who are doing just that, TikTok is not only highlighting the positive side of its platform, but also giving these voices the support they need to reach a wider audience.
It’s also a smart move for TikTok as a company — especially at a time when social media platforms are often under pressure to show they’re being used for good, not just for entertainment or viral challenges.
New Ways to Support Causes on TikTok
Alongside the Change Makers announcement, TikTok is also rolling out new features to make it easier for everyday users to get involved in causes they care about.
Let’s say you’re scrolling through your For You page and you come across a creator supporting a charity that really speaks to you. Now, instead of just liking the video or sharing it, you can actually take action directly through the app.
Here’s how it works:
- If a creator has started a fundraiser and added a donation sticker to their video, you can now use that same sticker in your own TikToks.
- You can also add the donation link to your bio, so anyone who visits your profile can learn more and donate themselves.
- Videos that include the donation sticker will be featured on the main fundraiser page, giving the campaign more exposure and encouraging more people to get involved.
So, in just a couple of taps, you can take a cause that matters to you and share it with your own followers — which is a great way to raise awareness and keep the momentum going.
Discover Fundraisers in the App
TikTok has also introduced a new feature that lets users browse existing fundraisers right within the app.
So instead of waiting to stumble across one on your feed, you can actively go looking for causes that matter to you — whether that’s mental health support, environmental initiatives, youth programmes, or anything else you’re passionate about.
Once you find something that resonates, you can:
- Donate directly
- Share it on your own profile
- Use the donation sticker in your own content
It’s all designed to make supporting charities and non-profits a more integrated part of the TikTok experience — and honestly, it’s nice to see a platform making this kind of thing easier.
Final Thoughts
TikTok’s 2025 Change Makers programme is a solid reminder that social media doesn’t have to be shallow or negative. When used well, it can be a powerful tool for change — and this initiative is helping to prove exactly that.
Whether you’re a creator, a viewer, or just someone who loves scrolling, these new features and programmes are giving everyone the chance to get involved in something bigger.
So if you’re on TikTok and want to make a difference — or just support those who are — this is your sign to start and if you would like any information on how Tik Tok can make a difference to your business get in touch with our team.