Instagram Launches Payments for Commerce

According to a recent article, almost 50% of Instagram users research products on social media and over a third of the platform’s users have purchased a product online with their mobiles. That makes this segment 70% more likely to convert to the purchase phase than non-users.

It will come as no surprise that, with this type of data, Instagram has quietly added a native payments feature to its app. Though not rolled out en masse just yet, the feature allows users to register a debit or credit card as part of a profile, set up a security pin and begin shopping, all without having to leave the platform.

Image courtesy of www.techcrunch.com

Instagram wasn’t the first to start testing the possibility of in-app purchases; Snapchat beat them to it back in February, but the sheer number of active daily users on Instagram (approximately 500 million) means that brands have access to a huge base of potential buyers who never have to leave the platform.

This ease of use chimes with Instagram’s user experience of a smooth, uninterrupted browsing flow which means that impulse purchases are now even easier to make on the platform.

The introduction of this feature is only a positive for the social platform – even if Instagram doesn’t claim a portion of the revenue generated from the payment platform, brands are still likely to increase ad spend to get their shoppable posts seen by more people.

Latest Posts

One of the toughest hurdles for brands isn’t just gaining new likes or followers—it’s keeping their existing audience engaged on Facebook. But fear not! There are savvy tactics you can employ to not only boost engagement but also foster a loyal and active fan base. Native Videos…
Read More
Get ready for another social snapshot! Each week, we recap the latest social media updates to keep you informed. Let’s jump straight into the highlights: 
Read More
In this blog post, we're diving headfirst into the realm of creative social media assets and unleashing a tidal wave of fun-filled strategies to turbocharge your online presence. So grab your digital paintbrushes and let's get ready to shake up the social scene with some seriously sensational content!
Read More