Just because there’s a #day, you don’t have to use it!

July 21, 2020

Ah, content planning – the bane of many digital marketers! As CJ rightly pointed out in his last blog and podcast (check it out), you might *think* you don’t have enough content to run on social media. And if you think that, you might fall into some bad habits – one of the key ones we spot is using # on interest days which don’t apply to your brand… stop it, just stop!

Indeed, Katy, indeed.

In case you’re wondering, here are a few #WorldEmojiDay tweets…

The good (yeah, OK, quite creative)

… and the bad (oh come on, what’s the point?)

(Although, I did like this response!)

It’s a classic crutch, and one we can’t blame inexperienced social media peeps for – we’ve all had the blank moment during content planning, turned to the interwebs and discovered yes, there is a #hugashed day, and I’m going to find a way to use it!

There are certainly times when it’s great to use a relevant hashtag, but don’t forget what the point of hashtags is… to join a conversation. Particularly on Twitter (on Insta and LinkedIn they tend to help increase reach but not engagement), a hashtag can help people to find your brand and understand what you’re all about. If you have a cause you support for CSR, then, by all means, pop a #charitytuesday on there when you post on that day of the week, but don’t decide to post on a Tuesday just because of the hashtag, your scheduling strategy has to go beyond that (ideally based in performance metrics).

Hashtags shouldn’t be underestimated, either – no, you don’t want your Tweet to look messy, but ultimately, the more relevant hashtags you use, the more likely you are to increase your organic reach. The same goes for ensuring you are tagging brand partners and followers.

Seek out those relevant hashtags and find the interest days that apply to you – then create something specific and thumb-stopping!

If you can’t think of anything thumb-stopping, you probably shouldn’t be using that hashtag, or, you should be calling us…!

Latest Posts

For B2B marketers, organic social is ever-present. Whether it’s X in accounting or Y in HR, there is constant badgering for departments to share content on social to promote their activities. Unfortunately, this is screaming into the void at the expense of better spent time and resources. There’s the adage…
Read More
You’re scrolling through Instagram or TikTok, casually catching up on the latest trends. Amid the flurry of sponsored posts, influencer shout-outs, and carefully curated content, something catches your eye. But instead of sharing it publicly, you hit that little icon and send it directly to your…
Read More
As Halloween approaches, social media feeds are packed with festive content. Embracing seasonal design trends can push your social media marketing campaign. This spooky season offers a unique chance to engage audiences, and with minimal effort, you can increase your ROI. So, here is how effective design can transform Halloween…
Read More