Lies, gluttony, greed and bad sales…

What sins have you committed in the past week? Have you told a lie… or a couple? “That pitch you did James was fantastic! I really believe you can take the company somewhere far!”

Maybe you’re greed lead you to have more on your plate then you can digest.

As we enter a busy Christmas period you may find your sales pitches are just falling flat. Surprisingly desperation shows to us consumers. Whether you lied or was little envious, Frankly I don’t care. Just avoid these seven deadly sins of selling to avoid impacting your customers.

  1. How many times have you told others to listen! But are you truly listening to yourself? Selling is about solving a problem that benefits your customers. Take some time to absorb the information they share, so you can suggest a solution.
  2. Don’t waste time! Getting to the heart of the matter saves valuable time. So do research and streamline your pitch.
  3. People can smell insincerity like a dog can smell fear. So use your social platforms as a way to sincerely engage your customers. Yes, we are talking to you, email marketers!
  4. Don’t avoid social this is where your customers are! Build important relationships across these channels.
  5. Work harder is great you may find that you have been doing this, but working smarter you will find will be greatly beneficial.
  6. You wouldn’t leave your card on the table and walk away…So don’t start a sales pitch and not follow up.  Most of your sales are made from five or more contacts.
  7. Not asking for referrals. If you have delivered a fantastic pitch experience to your customers then 83%* of them will be willing to provide a referral.

So as you commit sins throughout the next month, just avoid those seven!

*https://www.referralsaasquatch.com/17-referral-marketing-statistics/

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
Read More
Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
Read More
How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More