Meta weaving Threads

As you may have seen by now… (and the fact that it’s over 2M trending on Twitter…) Threads is live!

Unnnnnnfortunatley, it won’t be available to European users just yet due to data privacy rules, however, if you’re US or UK-based then you can jump on to an app store and download the app.

We’ve all noticed the current issues happening over on Twitter, from broken tweets, to ‘temporary’ limits on the social media platform. Twitter has become a biiiit of a dumpster fire. It’s no wonder most of us are looking for an alternative to migrate to.

We’ve had a bunch of apps over the past few months trying to entice us over – Mastodon, Hive Social, and Bluesky to name a few. So how will Meta’s “Threads” be any different?

Back in 2019, Meta tried (and failed) to launch “Threads” – which was a more DM-based app rather than a social media networking app. So what will make this current iteration of Threads different?

According to the early access guide;

  • You will be among the first to share on the app
  • You’ll receive a temporary profile badge on Instagram displaying a number based on when you joined
  • During early access, you’ll be able to interact with other top creators as well as Meta execs

Another point was made by Meta to the early access accounts:

“We encourage you to post once or twice a day during early access to get used to how the app works, and plan a specific post to share on 7/6 for the day of launch when the public joins. Save your best content for launch!”

Soooo this all seems very Twitter, and might be easier for most of us to move over to.

Are any of you looking forward to this app? Let’s just say I’ve signed up for the “pre-order” 👀

If you’d like to know more about immediate future and what we do, then why not give us a shout!

Alternatively, you can also follow us over on Threads 🤭

Latest Posts

We’ve all been there – reeling off the results of our latest B2B marketing campaign with glee, while the recipient’s eyes glaze over. Whether it’s informing CFOs or CMOs of our latest success, we need to tailor our reporting accordingly and make them far more impactful. You may have seen…
Read More
Meta didn’t announce updates. It announced control. At NewFronts 2025, Meta rolled out tools, formats, and algorithms that signal one thing: it wants to own the attention economy from top to bottom. Discovery, distribution, and even your creative process. This isn’t just about more ad slots. It’s…
Read More
We’ve all heard it — “digital works.” But if you’re still treating social media as an afterthought or a cherry on top of your marketing strategy, you’re likely missing the real opportunity that’s right in front of you. A key insight we took away from the recent FinTech Marketing Conference…
Read More