The IF Blog: Social Media Insights and Trends

Cosy culture is having a profound impact on society. The desire for comfort, warmth, and connection has revolutionised the way content is consumed. Let’s unravel the significance of cosy culture in social media, why it’s so popular, and how to infuse our feeds with everything cosy. Understanding Cosy Culture Cosy…

Get ready for another social snapshot! Each week, we recap the latest social media updates to keep you informed. Let’s jump straight into the highlights: 

“So you just get paid to make TikToks???” No, I don’t. I get paid to scroll TikTok… Just kidding. But what does a typical day for a Social Media Manager look like? Here we go Get to work (WFH desk or office desk) and open my…

Explore how brands can harness TikTok's power to unleash creativity, engage audiences, and elevate their online presence.

Generative AI is encroaching on all forms of social media – whether it’s post creation tools, text and image creators or chatbots – the very face of social media as we know it is transforming and may never be the same again. For better or for worse? The debate rages…

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here: Meta plans to unveil its next-generation AR glasses Meta intends to showcase the progress made over the years on its upcoming augmented reality glasses. As per the source: “The…

Why, When, Where, all at once  Botanica is the trend of response to a world increasingly shaped by technology, seeking to reconnect individuals with the beauty of the environment. Ok you may have seen this before, in the early 2000’s, but it is now back and it’s here to stay.

Sailing the unpredictable waters of social media demands more than just a map. It requires a dynamic compass. In the constantly evolving landscape of digital platforms, where algorithms shift like tides and trends come and go, strategic navigation becomes the compass that guides you to your destination. Here are some…

Valentine’s Day is not just about love; it’s also a crucial moment for brands to connect with their audience in meaningful ways. By looking into the latest social listening data from Brandwatch, we uncover nuanced insights around Valentine’s Day trends and provide actionable recommendations to elevate your social media strategy.

Switch up your backgrounds with Instagram’s AI “Backdrop” sticker Instagram is developing a new AI “Backdrop” sticker, which will allow users to replace the background on their images. The technology works by picking out the main focal point of the image, separating that from the background and then allows it…

Success today is often measured by likes, shares, and followers—and it’s easy for brands to become fixated on primary Key Performance Indicators (KPIs). While these metrics are undeniably crucial, adopting a holistic approach demands a delicate balance. This is where Counter KPIs come into play, serving as invaluable safeguards against…

In this blog we talk about the stormy seas of burnout and look at some ways to help overcome it.

For companies within FinTech, the progression of AI has put brands at a crossroads heading into 2024. Research by FinTech Marketing has uncovered some interesting themes that may develop this year – with brand building, value proposition and personalisation key focusses for FinTech B2B companies, alongside growing…

Are you ready for another social snapshot? Each week, we explore the latest trends in social media, saving you the hassle of searching for the most noteworthy moments. Let’s jump into the highlights.

If you’re anything like me, you’ll know of the Super Bowl, but never actually knew what it was for specifically. I may or may not have had to google what sport it was related to yesterday morning… Regardless, I’ve never watched the sporting event for the Super Bowl. But I…