As the online population grows, so does the pool of consumers – some with time, and money on their hands. In recent weeks, e-commerce businesses in sectors like crafting, beauty and home accessories – as well as gifting – have started to boom. If you’re starting out in paid social, or want to take a…
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Let’s take a break from the unsettling news that’s been bombarding us from every angle and focus on some of the good that’s going on. Yes, this is no doubt a challenging time. But it’s also a time where communities have come together to support one another – particularly online. And even more so on…
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This week it seems the social platforms have paid a lot of attention to user behaviours. They’re launching functionality aimed at hobbyists, pushing entertaining features and challenging some of the comms products that have helped us through the first phase of lockdown. It feels like a week of tweaks with a splash of colour. Nothing…
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Mark Zuckerberg has recently announced a whole new range of video tools across the Facebook app family. And without further ado, here is what’s coming; With video calls, Facebook will soon double the amount of group video calls from 4 to 8 participants – which according to Zuckerberg, group video calls have…
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For many that have decamped to home working, repurposed content has served as a filler for the last month. Makes sense whilst we settled in. But your customers crave more and the opportunity to connect, entertain or be useful is just missed if you drag out every old piece of content and just re-share. But…
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On a call this week I said I felt as though I had developed a split personality, one that’s motivated, encouraged by great client feedback and what we can do for brands right now on social (💪🏼) and another that’s wistful, dreamy and engaging only in the creativity of which fancy dress outfit to choose…
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Oooh it’s been a creative week in social. The channels are beefing up their dev kits and creative back rooms with some new tools. There is no excuse now not to break the social boring and explore new ways to connect to customers. There has also been a flurry of functions to help small businesses.…
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Though lockdown is in full swing, we haven’t all gone mute as a result. In the B2B tech sector, conversations around AI, cybersecurity, cloud, etc. are all staying strong – but have the discussion points changed, and what can you do to adjust your messaging so you remain relevant with your customers? We recently released…
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Last Friday, we broadcast the latest episode of our Serious Social Facebook Live. Having moved from an edited weekly publication to a live broadcast. We’ve joined the brilliant British public response in flexing around Covid-19 requirements, whilst continuing our commitment to surface, address and offer solution to the key issues marketeers and leadership are…
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