Periscope ups its live streaming game

The quality of Periscope’s live streams is about to skyrocket thanks to the launch of Periscope Producer.

It’s a bold leap forward for the Twitter-owned live-streaming platform which, until now, broadcast content exclusively shot on mobile devices.

Periscope Producer allows content creators to stream highly polished video content from an impressive selection of sources that include professional cameras, satellite trucks, studio editing rigs, games, desktop streaming software, VR headsets, drones and even potentially 360 degree cameras.

Here’s an example of a livestream of someone climbing Mount Everest – entirely in VR.

Periscope launching Producer is significant because, as anyone in the content marketing game will tell you, video and live streaming present a big opportunity for brands to engage and connect with their audiences.

Social Media Examiner published a report having surveyed 5,000 marketers which revealed that 50% plan to use live video this year.

live-video-stats

Prior to Periscope Producer, Facebook had a distinct advantage when it came to livestreaming. Its Live API was streaks ahead of the competition, allowing app developers, brands, news rooms, web celebrities and others to livestream to mobile and web users.

Periscope opening its pipe to professional content is in line with Twitter’s move toward using the channel to broadcast high quality livestreams and further entrench Twitter as the go-to channel for live news and events.

If you’re interested in signing up for Periscope Producer, hit this link. At this stage, it looks more likely that Periscope Producer will be used by media companies, brands and professional streamers due to the fact that it requires broadcasters to use encoding software or hardware to link Periscope to the relevant camera feed.

Latest Posts

TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in markets like China, TikTok is…
Read More
We didn’t make it to Cannes Lions this year. No rosé by the marina. No sunburnt schmoozing. But that doesn’t mean we missed the plot. Because beneath the yacht selfies and the sea of sequins, there were big signals. Clarity. And, dare I say it, a few quiet…
Read More
Social media marketing is a powerful tool for businesses to engage with their audience, build brand awareness, and drive conversions. However, with the sheer volume of content being shared every second, standing out requires more than just posting – it demands efficient, high-quality design. In today’s blog, we’ll explore key…
Read More