Snap out of it! Is Snapchat really making snaps…permanent?

 

Rumour has it that due to the financial pickle Snap has found itself in, the company is toying with the idea of making public Snaps last much longer before disappearing, or *shock horror* even become permanent.

Posts shared to the “Our Story” feed originally lasted 24 hours, the same as private posts, but have already expanded to last for 90 days. These public posts are visible to any user on the platform and can also be embedded online. But extending the posts lifespan isn’t the only change Snap is “allegedly” looking to bring to the app. The company is looking at ways to reveal the identity behind the person sharing a public post. This comes as a response to concerns from news organisations looking to verify the identities of the people posting public snaps.

These changes could make the recent option to embed posts perhaps a bit more appealing. If more users embedded Snaps in blogs, news articles, other social channels, and elsewhere online, this would of course provide the company with new advertising opportunities. And if posts aren’t just disappearing once of a sudden, advertisers might actually gain interest.

Luring in publishers to use public snaps could certainly help with ad revenue. It could also increase Snap’s visibility and make it more relevant when newsworthy events happen, much the same way that news organisations often rely on content from Facebook and Twitter.

But if these ideas do get implemented, the app will be moving even further away from its initial concept. A major update last year received so much criticism by its users, Snap was forced to revert to the old design. 

Latest Posts

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More
Here we are, entering the “Mber” months, and we all know those are always busy months for marketing and design teams. Between new campaign launches, seasonal promotions, and the pressure to deliver standout visuals before the holidays, structuring your workflow becomes just as important as the creative work itself. This…
Read More
If you still think Reddit is the wild west of the internet, you’re already behind. For years Reddit sat on the sidelines of marketing plans, overlooked in favour of shinier platforms. Too messy, too unpredictable, too risky. And guess what, while brands looked away, audiences didn’t. They piled in. And…
Read More