Social media agency issues warning to Cadbury

We love purple as much as the next company, but it appears Cadbury have decided to take it to the next level in a recent trademark dispute settled yesterday with Nestlé. Cadbury wanted to trademark the tint and made the case that it has used the colour on its packaging for more than a century.

There were a few concerned looks around the office when we realised the similarity between Cadbury’s Pantone 2865c and our own Pantone 275c. This prompted an official statement.

An unnamed insider from social media consultancy, immediate future (established in 2004)  said: “If they come after our purple they should be prepared for a long, drawn out and debilitating battle. You may have beaten Nestle to Pantone 2865c, but we’ll defend our beloved Pantone 275c to the death. Plus we’re not bloody redecorating, alright!”

The company is awaiting an official response from Cadbury.

p.s. We might consider negotiation if Curly Wurlies are part of the deal

 

Latest Posts

Truth on Fire, and Brands Are in the Line of It We’re all in the truth business now. At Somerset House, on a chilly evening in June, I joined a panel to unpack the uncomfortable realities of misinformation and disinformation, and what brands can do about it. The session was…
Read More
Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt.  Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…
Read More
Reddit may have been in the shadows of other social platforms for years – in fact, the debate is on as to whether it’s a social platform at all – but one thing is for sure, the B2B buyer and marketeer are finding it a safe haven for research and…
Read More