Social media sites that make Christmas easier (and cheaper)

December 13, 2010

Don’t fancy the hassle of overcrowded shopping malls this Christmas? Do your shopping via social media! Here are some top tips:

Let someone else try before you buy

Worried you might be buying a turkey? Check out product reviews before you buy. Retailers like Amazon and ebay have a sophisticated consumer review systems. But, try independent sites such as CNET and Electric Pig where you can see reviews from professionals and consumers side-by-side.

Stuck for ideas

Not sure where to start? Well, see what other people are buying and talking about this Xmas on sites like Kaboodle – a social network for shoppers!

Bargain hunting

In these cash-strapped times, keep an ear to the ground for the latest deals via twitter. Follow discount voucher sites like @MyVoucherCodes and @savoo for £££££s off high street brands.

Safety in numbers

The ultimate social shopping experience: group buying. Club together with your mates (or complete strangers!) to buy the same Christmas gift and benefit from a discount. Check out sites like GroupOn and Crowdity.

Latest Posts

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.

Is it me? Am I the problem? Or did the Christmas ads sneak onto our tellies WAY too quickly!!!? So I guess it’s that time again – the battle of the brands to make us chuckle, and shed a tear. Let’s unwrap this year’s finest festive offerings, shall we? Coca-Cola:…