September 15, 2022
There is an argument for too much general content and not enough high-quality content in the world of social media. Each account may have its own purpose – and while each post will carry a different objective – a follow, a like or even a link click – the ultimate goal should always be to enhance the user experience.
Here, we explore a few ad post types that can help inspire you to publish more impactful social content that resonates with your audience:
- Video ads
It’s a fact that videos and animations are more likely to spark a conversation and grab the audience’s attention faster. Keep it short, sweet, and engaging!
Less is more with videos – messaging needs to be early on in the clip and be sure to use graphics to things interesting.
- Carousel ads
Carousel ads fill the gap between short videos and single-image posts – providing a platform for sharing stories and taking the user on a journey. You can use up to 10 images for a carousel on some platforms – so make it a worthwhile journey!
- Articles
They give your content authority by delivering a unique perspective on industry news or stories about your organisation. Share insight from elsewhere – third party content can perform very well and show the depth of your knowledge about a subject.
- Live events
A powerful way to enrich conversations with your audiences and give them a sense of community. Promotion of the event is one thing, but some channels even allow you to virtually showcase the event on the platform!
- Polls
Polls are a fantastic way to get a conversation started as they require minimal effort from your audience, increasing the chances of engagement. Don’t forget, comments can also spread the conversation and get a discussion going – increasing reach even further.
- Thought leadership posts
Not every post should be about your business – or your products and services. You can build thought leadership content and authority by taking a point of view on a hot or controversial topic that’s happening in your industry.
Contact us today if you want to know more about the content strategy and boost your social media performance.