Social Snapshot – 04.08.21

August 4, 2021

Another week has passed and it’s time for a new Social Snapshot. We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happenings in the world of social media:

Instagram expands Reels to 60 seconds

Instagram announced last week that the reel length limit will be extended from 30 to 60 seconds for all users, leading to more capacity for creativity.

Find out more here.

And it doesn’t stop there – Instagram is working on a Reels vertical feed presentation for explore

Instagram is testing a TikTok-style vertical content feed for Explore, which would enable users to swipe through Instagram’s content recommendations, and swipe across on multi-image posts.

Find out more here.

Twitter tests new e-commerce feature

Twitter is testing a new Shopping Module feature on Business profiles which allows businesses to showcase their products for users to learn more about and shop for products on the business’ landing page.

Find out more here.

Facebook launches ‘Campaign Ideas Generator’

To help businesses with their promotional efforts, Facebook is introducing a new Campaign Ideas Generator site, to help promotional approaches through various insights, templates and recommendations.

Find out more here.

And last but not least – TikTok announces new partnership with Publicis Groupe

TikTok is expanding its business potential with a new, global partnership with Publicis Groupe, which will give Publicis clients expanded access to TikTok’s commerce tools.

Find out more here.

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.