Social Snapshot – 05.01.2022

January 5, 2022

A new year, a new Social Snapshot! Join us as we take a look at the latest happenings in the world of social media, from the end of 2021 and the first few days of 2022…

Instagram will be focused on two key themes in 2022 – ‘Video and Control’

According to Instagram chief Adam Mosseri, we can expect more of the same in 2022 but will focus on its key growth areas – Consolidating its video formats to maximise engagement.

Find out more here.

Twitter is testing new options that would enable Spaces hosts to restrict who can join their audio discussions

Twitter is testing two new Spaces audience options that would enable hosts to limit access to either only the people that they specifically invite or to followers only.

Find out more here.

YouTube is testing out a new addition to its ‘Super Thanks’

YouTube is testing out a new addition to its ‘Super Thanks’ creator donation process, which enables creators to add a custom message instead of a generated message.

Find out more here.

Twitter is trying out another way to improve tweet discovery in the app

Twitter is testing a new topics bar above the main tweet timeline, providing a quick link to real-time discussions in the app.

Find out more here.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…