Social Snapshot – 05.01.2022

A new year, a new Social Snapshot! Join us as we take a look at the latest happenings in the world of social media, from the end of 2021 and the first few days of 2022…

 

Instagram will be focused on two key themes in 2022 – ‘Video and Control’

According to Instagram chief Adam Mosseri, we can expect more of the same in 2022 but will focus on its key growth areas – Consolidating its video formats to maximise engagement.

Find out more here.

 

Twitter is testing new options that would enable Spaces hosts to restrict who can join their audio discussions

Twitter is testing two new Spaces audience options that would enable hosts to limit access to either only the people that they specifically invite or to followers only.

Find out more here.

 

YouTube is testing out a new addition to its ‘Super Thanks’ 

YouTube is testing out a new addition to its ‘Super Thanks’ creator donation process, which enables creators to add a custom message instead of a generated message.

Find out more here.

 

Twitter is trying out another way to improve tweet discovery in the app

Twitter is testing a new topics bar above the main tweet timeline, providing a quick link to real-time discussions in the app.

Find out more here.

Latest Posts

The latest insights from Reuters into news consumption behaviours sees social media topping the table. We look into why this is, and how it’s all potentially come about. The 2026 Digital News Report from Reuters revealed social’s top place in the news standings – based off of…
Read More
Instagram is giving users more control over what they see in the app by expanding its “Your Algorithm” feature to the main feed. The feature allows users to tell Instagram which topics they want to see more of and which they’d prefer to see less of. Instagram…
Read More
A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
Read More