Social snapshot – 08.05.2024

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here:

OpenAI is exploring fresh approaches to boost transparency in AI content

As the wave of generative AI content sweeps across the internet, OpenAI is taking steps to enhance transparency. The organisation has unveiled two new measures aimed at promoting transparency in online content, helping people discern between real and generated visual creations.

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YouTube Premium members can now test AI-powered “Jump ahead”

With Jump Ahead, viewers can effortlessly navigate to the next most pertinent segment of any video by tapping on the prompt. This AI-powered feature analyzes the most viewed sections of each clip and allows users to skip directly to those points, eliminating the need to manually skim through every chapter.

Discover more here

Threads empowers users to control post quoting

Threads has now introduced the feature allowing users to manage who can quote their posts within the app, offering enhanced control over their in-app interactions.

Find out more here

TikTok initiates legal action against U.S. sell off legislation

TikTok has initiated a legal challenge against the U.S. government, asserting that the newly approved bill, which mandates its sale to a U.S.-based owner, is unconstitutional and unfounded. TikTok claims the bill is designed to effectively ban the app in the nation.

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Threads is testing cross-posting from Instagram globally

Meta has confirmed that it’s conducting a global test enabling users to cross-post images from Instagram to Threads. This implies that automatic posting of Reels to Threads is not possible.

Find out more details here

Latest Posts

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
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How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
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Is it me? Am I the problem? Or did the Christmas ads sneak onto our tellies WAY too quickly!!!? So I guess it’s that time again – the battle of the brands to make us chuckle, and shed a tear. Let’s unwrap this year’s finest festive offerings, shall we? Coca-Cola:…
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