Social snapshot – 08.05.2024

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here:

OpenAI is exploring fresh approaches to boost transparency in AI content

As the wave of generative AI content sweeps across the internet, OpenAI is taking steps to enhance transparency. The organisation has unveiled two new measures aimed at promoting transparency in online content, helping people discern between real and generated visual creations.

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YouTube Premium members can now test AI-powered “Jump ahead”

With Jump Ahead, viewers can effortlessly navigate to the next most pertinent segment of any video by tapping on the prompt. This AI-powered feature analyzes the most viewed sections of each clip and allows users to skip directly to those points, eliminating the need to manually skim through every chapter.

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Threads empowers users to control post quoting

Threads has now introduced the feature allowing users to manage who can quote their posts within the app, offering enhanced control over their in-app interactions.

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TikTok initiates legal action against U.S. sell off legislation

TikTok has initiated a legal challenge against the U.S. government, asserting that the newly approved bill, which mandates its sale to a U.S.-based owner, is unconstitutional and unfounded. TikTok claims the bill is designed to effectively ban the app in the nation.

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Threads is testing cross-posting from Instagram globally

Meta has confirmed that it’s conducting a global test enabling users to cross-post images from Instagram to Threads. This implies that automatic posting of Reels to Threads is not possible.

Find out more details here

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
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In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
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The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
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