Social Snapshot – 10.04.19

Sometimes it’s hard to keep up with the fast-moving world of social media, which is why we’ve brought to you a round-up of the latest updates and tips from the industry! Keep on scrolling for your latest fix…

Snapchat launches updated, faster Android version. https://po.st/O4JsoG
Snapchat has released an updated version of the app for Android users, providing those with new opportunities and setting sights to develop the platform even further.

To cut down on spam, Twitter cuts the number of accounts you can follow per day. https://po.st/4TxZGf
As they begin to clean the channel of false followers, Twitter has announced that they will be reducing the number of accounts you can follow each day from 1,000 to 400.

Influencer marketing benchmarks 2019. https://po.st/esn5dJ
Influencer marketing hub has released their benchmarks for the year, helping those considering using influencers to execute their marketing strategy.

Twitter’s latest test focuses on making conversations easier to follow by labelling tweets. https://po.st/7JAxz2
In a bid to make conversations in threads easier to follow, Twitter has decided to change the ‘original tweeter’ label to ‘author’ and add in a ‘mentioned’ and ‘following’ label.

Snapchat announces a range of new tools at its first ever partner summit. https://po.st/OHKmU7
Last week, Snapchat held its first ever partner summit and announced a host of new tools they’re developing to help businesses make the most of the platform.

What does data-led creativity look like? https://po.st/S4D7j3

We’re always banging on about how data and creativity work together. Here are a few examples of brands that have really used their insights to SMASH their creative concepts.

Latest Posts

There’s a group of people shaping B2B buying decisions that you’ll never see in your CRM. They don’t click your CTAs. They don’t follow your page. But when your champion forwards your proposal to the wider team? They’re the ones reading it, debating it, and giving the real yes or…
Read More
Our latest snapshot takes a look into the rise in Threads after 2 years in the game. Is Meta clamping down on copycat content? LinkedIn and Edelman open our eyes to a new hidden B2B buyer – and Reddit is tightening its rules. Threads Turns Two: the gift? User…
Read More
The social media landscape continues to evolve at crazy speeds, with new creative formats and strategies emerging constantly. As we move through 2025, brands are facing both unprecedented opportunities and unique challenges in capturing audience attention. Here’s your comprehensive guide to the latest trends reshaping social media creativity. The Rise…
Read More