Social Snapshot – 10.04.19

Sometimes it’s hard to keep up with the fast-moving world of social media, which is why we’ve brought to you a round-up of the latest updates and tips from the industry! Keep on scrolling for your latest fix…

Snapchat launches updated, faster Android version. https://po.st/O4JsoG
Snapchat has released an updated version of the app for Android users, providing those with new opportunities and setting sights to develop the platform even further.

To cut down on spam, Twitter cuts the number of accounts you can follow per day. https://po.st/4TxZGf
As they begin to clean the channel of false followers, Twitter has announced that they will be reducing the number of accounts you can follow each day from 1,000 to 400.

Influencer marketing benchmarks 2019. https://po.st/esn5dJ
Influencer marketing hub has released their benchmarks for the year, helping those considering using influencers to execute their marketing strategy.

Twitter’s latest test focuses on making conversations easier to follow by labelling tweets. https://po.st/7JAxz2
In a bid to make conversations in threads easier to follow, Twitter has decided to change the ‘original tweeter’ label to ‘author’ and add in a ‘mentioned’ and ‘following’ label.

Snapchat announces a range of new tools at its first ever partner summit. https://po.st/OHKmU7
Last week, Snapchat held its first ever partner summit and announced a host of new tools they’re developing to help businesses make the most of the platform.

What does data-led creativity look like? https://po.st/S4D7j3

We’re always banging on about how data and creativity work together. Here are a few examples of brands that have really used their insights to SMASH their creative concepts.

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B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.
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Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…
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FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals.  We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…
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