Social Snapshot – 10.07.19

Sometimes it’s hard to keep up with the fast-moving world of social media, but this is where we step in. Keep on scrolling for the latest updates and tips from the industry!

Facebook brings back reach estimates for Custom Audiences. https://po.st/svu5UB

Marketeers rejoice! Facebook has brought back the reach estimate tool for Custom Audiences after removing it back in March 2018.

 

Instagram adds new anti-bullying measures, including comment warnings and user restrictions. https://po.st/O2zuFT

Cyberbullying is a problem across all social platforms, so to help tackle the issue Instagram has added new warnings to comments considered offensive and restrictions to users.

 

Can AI think ethically? https://po.st/b3VgKN

AI and machine learning tools are being used more and more, but how ethical are they?

 

Instagram launches ‘join chat’ sticker to promote private group discussion. https://po.st/7liAZW

‘Join Chat’ Stickers – a feature we announced was being tested back in May, has officially launched on the platform.

 

New report finds Instagram engagement rates are in decline. https://po.st/NWye9a

Instagram is the favoured platform by many, but a recent report shows that overall engagement rates are declining.

 

How ‘Social Intelligence’ can lead to a better marketing strategy. https://po.st/kZPJYa

Social Intelligence – ‘a person’s ability to understand and manage other people’. But, how can this help you to improve your social strategy?

Latest Posts

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More
Here we are, entering the “Mber” months, and we all know those are always busy months for marketing and design teams. Between new campaign launches, seasonal promotions, and the pressure to deliver standout visuals before the holidays, structuring your workflow becomes just as important as the creative work itself. This…
Read More
If you still think Reddit is the wild west of the internet, you’re already behind. For years Reddit sat on the sidelines of marketing plans, overlooked in favour of shinier platforms. Too messy, too unpredictable, too risky. And guess what, while brands looked away, audiences didn’t. They piled in. And…
Read More