Social Snapshot – 10.07.19

July 10, 2019

Sometimes it’s hard to keep up with the fast-moving world of social media, but this is where we step in. Keep on scrolling for the latest updates and tips from the industry!

Facebook brings back reach estimates for Custom Audiences. https://po.st/svu5UB

Marketeers rejoice! Facebook has brought back the reach estimate tool for Custom Audiences after removing it back in March 2018.

Instagram adds new anti-bullying measures, including comment warnings and user restrictions. https://po.st/O2zuFT

Cyberbullying is a problem across all social platforms, so to help tackle the issue Instagram has added new warnings to comments considered offensive and restrictions to users.

Can AI think ethically? https://po.st/b3VgKN

AI and machine learning tools are being used more and more, but how ethical are they?

Instagram launches ‘join chat’ sticker to promote private group discussion. https://po.st/7liAZW

‘Join Chat’ Stickers – a feature we announced was being tested back in May, has officially launched on the platform.

New report finds Instagram engagement rates are in decline. https://po.st/NWye9a

Instagram is the favoured platform by many, but a recent report shows that overall engagement rates are declining.

How ‘Social Intelligence’ can lead to a better marketing strategy. https://po.st/kZPJYa

Social Intelligence – ‘a person’s ability to understand and manage other people’. But, how can this help you to improve your social strategy?

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Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…