Social Snapshot – 11.05.2022

May 11, 2022

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot 👇

Instagram tests NFT (Non-Fungible Token) integration

Instagram is launching an initial test of its new NFT features with selected creators in the US, allowing them to display their NFTs on the main Instagram feed, stories or DMs.

Find out more here.

TikTok replaces ‘Discover’ tab for ‘Friends’ tab

TikTok’s replaced the ‘Discover’ tab for a new ‘Friends’ tab, which highlights posts from mutual followers and allows users to easily find and enjoy content from people they’re connected with.

Find out more here.

LinkedIn adds new tools to improve accessibility

LinkedIn has announced the introduction of some new tools to discover and share insights and expertise and improve accessibility. These include live captions for audio events and custom URL listing on creator profiles.

Facebook’s removing a range of location tracking tools

From 31st of May 2022, Facebook is removing Nearby Friends, Weather Alerts, and location history features from the platform and users are now being alerted to the update in their Facebook notifications stream.

Find out more here.

Latest Posts

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.

Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…

I don’t read a lot of marketing books cover to cover. Most get a flick-through, a speed read (or even a Blinkist), then quietly shelved. But Marketing & Psychology by Dr Tom Bowden-Green and Luan Wise, I read it properly. With a…