Social Snapshot – 11.05.2022

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot 👇

Instagram tests NFT (Non-Fungible Token) integration

Instagram is launching an initial test of its new NFT features with selected creators in the US, allowing them to display their NFTs on the main Instagram feed, stories or DMs.

Find out more here.

TikTok replaces ‘Discover’ tab for ‘Friends’ tab

TikTok’s replaced the ‘Discover’ tab for a new ‘Friends’ tab, which highlights posts from mutual followers and allows users to easily find and enjoy content from people they’re connected with.

Find out more here.

LinkedIn adds new tools to improve accessibility

LinkedIn has announced the introduction of some new tools to discover and share insights and expertise and improve accessibility. These include live captions for audio events and custom URL listing on creator profiles.

Facebook’s removing a range of location tracking tools

From 31st of May 2022, Facebook is removing Nearby Friends, Weather Alerts, and location history features from the platform and users are now being alerted to the update in their Facebook notifications stream.

Find out more here.

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.
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Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…
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FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals.  We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…
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