Social Snapshot – 11.05.2022

May 11, 2022

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot 👇

Instagram tests NFT (Non-Fungible Token) integration

Instagram is launching an initial test of its new NFT features with selected creators in the US, allowing them to display their NFTs on the main Instagram feed, stories or DMs.

Find out more here.

TikTok replaces ‘Discover’ tab for ‘Friends’ tab

TikTok’s replaced the ‘Discover’ tab for a new ‘Friends’ tab, which highlights posts from mutual followers and allows users to easily find and enjoy content from people they’re connected with.

Find out more here.

LinkedIn adds new tools to improve accessibility

LinkedIn has announced the introduction of some new tools to discover and share insights and expertise and improve accessibility. These include live captions for audio events and custom URL listing on creator profiles.

Facebook’s removing a range of location tracking tools

From 31st of May 2022, Facebook is removing Nearby Friends, Weather Alerts, and location history features from the platform and users are now being alerted to the update in their Facebook notifications stream.

Find out more here.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
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In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
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The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
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