SOCIAL SNAPSHOT – 11.10.2023

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media:

Direct Post: Effortless TikTok Sharing via Adobe and Partners

Discover Direct Post, a game-changing Content Posting API by TikTok, enabling seamless integration with Adobe and various partners. Empowering our global community, Direct Post simplifies content sharing from third-party platforms directly to TikTok, providing enhanced resources and tools for a smooth creation process. Explore this innovation, revolutionising how you share and engage on TikTok effortlessly.

Reels Ads Updates: Elevating Performance with New Features and Automated Creativity

Explore the latest enhancements in Reels ads on Meta, designed to maximise engagement and effectiveness. Discover innovative features like collection ads, multi-destination carousels, and swipe functionality for a seamless shopping experience. Additionally, delve into Advantage+ Creative, simplifying optimisation through automation and musical enhancements. Learn how our brand suitability solutions provide control and transparency, ensuring a safe and suitable advertising environment. Stay ahead in this AI-powered holiday season with Reels ads that captivate and drive results. Find out more here.

Unleashing Creativity: Generative AI Features for Ads for All Advertisers

Experience the future of advertising with Meta’s groundbreaking generative AI-powered features in Ads Manager. Elevate productivity, personalisation, and performance with Background Generation, Image Expansion, and Text Variations, customising ad assets effortlessly. Hear from early adopters and how generative AI is revolutionising ad creative development, saving time, and enhancing campaign performance. Stay tuned for more innovative features that enable advertisers to reach their audience with compelling, tailored content. Learn more here.

Take a look back at all our social snapshots here!

Latest Posts

Content shared by your employees is getting shared far more than your branded content – so it makes sense to empower your staff to post more, right? The data is in – employee advocacy is a MUST. While only 3% of employees share content about their company, those shares are…
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Oh, it’s so easy to talk Thought Leadership  It’s not so easy to make it happen  Thought leadership is how you build trust through expertise. You show your working, go deep on the messy bits, and nudge behaviour change over time. It’s the essential core of the way modern buyers…
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Instagram has recently introduced a new feature called “Competitive Insights” within its Professional Dashboard. This update gives business and creator accounts another way to understand and compare how their profiles are performing on the platform. The new tool lets you compare your account with up to ten…
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