SOCIAL SNAPSHOT – 11.10.2023

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media:

Direct Post: Effortless TikTok Sharing via Adobe and Partners

Discover Direct Post, a game-changing Content Posting API by TikTok, enabling seamless integration with Adobe and various partners. Empowering our global community, Direct Post simplifies content sharing from third-party platforms directly to TikTok, providing enhanced resources and tools for a smooth creation process. Explore this innovation, revolutionising how you share and engage on TikTok effortlessly.

Reels Ads Updates: Elevating Performance with New Features and Automated Creativity

Explore the latest enhancements in Reels ads on Meta, designed to maximise engagement and effectiveness. Discover innovative features like collection ads, multi-destination carousels, and swipe functionality for a seamless shopping experience. Additionally, delve into Advantage+ Creative, simplifying optimisation through automation and musical enhancements. Learn how our brand suitability solutions provide control and transparency, ensuring a safe and suitable advertising environment. Stay ahead in this AI-powered holiday season with Reels ads that captivate and drive results. Find out more here.

Unleashing Creativity: Generative AI Features for Ads for All Advertisers

Experience the future of advertising with Meta’s groundbreaking generative AI-powered features in Ads Manager. Elevate productivity, personalisation, and performance with Background Generation, Image Expansion, and Text Variations, customising ad assets effortlessly. Hear from early adopters and how generative AI is revolutionising ad creative development, saving time, and enhancing campaign performance. Stay tuned for more innovative features that enable advertisers to reach their audience with compelling, tailored content. Learn more here.

Take a look back at all our social snapshots here!

Latest Posts

£38m pipeline in 12 weeks. That was the outcome of a programme for a large tech B2B brand built on a fairly unfashionable idea. Instead of filling social and event content with the messages the brand most wanted to push, we built it around the questions buyers were genuinely trying…
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Whether it’s for consumer products or B2B lead driving, Reddit has found its footing as a key platform for reaching audiences far and wide. And the best part is – it’s cheap to advertise on. 121m daily active users in Q4 of 2025 (up 19% on the year before) means…
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When your social is too polished to trust AI is helping marketers move faster. Fair enough. The bigger issue is that it can make weak strategy look polished enough to slip through unchallenged. AI is now embedded in the day job. GWI says 84% of advertisers and marketers in the…
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