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Boost Your Reach with Meta’s New Reels and Threads Advertising Tools.

Meta, the company behind Facebook, Instagram, and Threads, has announced a range of new advertising features during its annual Brand Building Summit. These updates are designed to give advertisers more ways to promote their products and services, particularly across Reels and Threads, as well as more control…

Happy Birthday Threads – oh, and Meta’s gone all ‘original’ now

Our latest snapshot takes a look into the rise in Threads after 2 years in the game. Is Meta clamping down on copycat content? LinkedIn and Edelman open our eyes to a new hidden B2B buyer – and Reddit is tightening its rules. Threads Turns Two: the gift? User…

Social snapshot: Meta’s ad blitz is a land grab

Meta didn’t announce updates. It announced control. At NewFronts 2025, Meta rolled out tools, formats, and algorithms that signal one thing: it wants to own the attention economy from top to bottom. Discovery, distribution, and even your creative process. This isn’t just about more ad slots. It’s…

Meta: ad-free experience coming for UK users?

News seems to follow Meta wherever it goes – mostly for worse. So, when it was revealed this week that Meta is considering a paid-for experience for its UK users to remove ads – we thought we’d give it a once over. Off the back of Meta…

Social snapshot: Meta’s cashing in on Threads, should you?

The ads are here, now what? Meta’s just begun to roll out ads on Threads (USA and Japan), and the reactions are mixed. Users are grumbling, advertisers are cautiously eyeing up the new real estate, and marketers? We’re here wondering if this is the next big opportunity…

Meta launches a paid ad-free subscription

In a bold move catering to the evolving landscape of privacy regulations in the European Union, Meta has announced the launch of a paid subscription service to remove ads from Facebook and Instagram. This offering will give users across the EU a choice: pay a fee to…

Meta weaving Threads

As you may have seen by now… (and the fact that it’s over 2M trending on Twitter…) Threads is live! Where we are now: Threads, an Instagram app is available for pre-download July 6, 2023 App Store: https://t.co/QzxKwyVQoG pic.twitter.com/YLT7hOqfJp—…

Making Reels on Meta just got easier

People come to Facebook to view all types of videos, but Reels is definitely Meta’s fastest-growing content format. Creators are using Facebook Reels to reach new audiences and express themselves in more appealing ways. Facebook creators will now be able to maximise their Reels creation efforts as…

Are We Still Talking About the Metaverse?

Yes, and here’s why! The metaverse has been capturing the tech industry’s attention for quite some time and undoubtedly still holds unforeseen potential. As metaverse development progresses, it is not only an intriguing topic of office gossip around the water cooler but perhaps a true game-changer for various industries. In…

Across the Metaverse

So today we’ll take a look at Metaverse. Metaverse is the new product from Meta, the company behind Facebook. It’s a product that is hoping to do what Facebook did but in the V.R space, creating a virtual world where you can do anything and everything you can in real…

Employee advocacy: the ‘open goal’ of B2B social

Content shared by your employees is getting shared far more than your branded content – so it makes sense to empower your staff to post more, right? The data is in – employee advocacy is a MUST. While only 3% of employees share content about their company, those shares are…

Oh, it’s so easy to talk Thought Leadership

Oh, it’s so easy to talk Thought Leadership It’s not so easy to make it happen Thought leadership is how you build trust through expertise. You show your working, go deep on the messy bits, and nudge behaviour change over time. It’s the essential core of the way modern buyers…

ABM in social – is LinkedIn your only hope?

With B2B sales funnel focusses being so ABM orientated, how do marketing teams transfer this into social? Is LinkedIn the only answer? Maybe…but in some cases – maybe not. Firstly – let’s address the elephant in the room. It feels like there’s a real cost-pinch when it comes to marketing…

Social is scary enough: October’s frights that unlock Q4 growth

Social is scary enough: October’s frights that unlock Q4 growth I was going to write a Halloween screamer. But honestly, social is terrifying on a normal week, even when you’re not under pressure for Q4 growth. Algorithms lurch like zombies. AI keeps creeping around in corners. So, before I ham…

Instagram Adds Watch History – A Game-Changer for Reels Users.

It seems Meta has done it again – taking inspiration from TikTok and adding another new feature to Instagram. This time, it’s something many of us have probably wished for: a Watch History tool. Late last week, Instagram’s boss, Adam Mosseri, announced that users will now be…

FinServ Social Search Guide | Get Found First & Chosen Faster

AI search just overtook SEO for B2B discovery; get the blueprint financial services brands need to get surfaced, saved and shortlisted faster.

AI Art – When it Helps, and When It Hurts

Open your feed today and you’ll probably scroll past dozens of AI-generated images and videos. Some are clever, some are beautiful, and some are just off. AI can be both a time-saver and a trust-breaker. Used well, it accelerates creativity. Used carelessly, it can make campaigns feel soulless and detached…

Social Snapshot: Long-form is having a social moment

Social Snapshot 22.10.25 banner, blue globe background, bold white title and date. Newsletter issue on long-form social video with platform specs, paid limits, YouTube TV viewing, TikTok Creator Rewards (>1-minute), Instagram 3-minute Reels, measurement and AEO tips

Social Snapshot: Social schedulers vs native: what actually works

Social schedulers vs native: what actually works You’re managing a posting plan that never quits. Copy, links, tags, alt text, approvals, and the “can we move this to Thursday?” Loop. You’re holding social strategy in one hand and a calendar in the other, trying to keep both upright. At immediate…

Halloween Campaigns That Bite

Halloween can be a gift for social teams: bold colour, playful typography, and a built-in excuse to try weirder ideas. Below is a designer’s take on where the real opportunities are this season for a creative agency. Start sooner than you think The “spooky season” isn’t confined to the last…

Social Snapshot: Make social the engine room of growth

Make social the engine room of growth I’m thrilled budgets are shifting to social; I’m less thrilled by the pressure on lean teams. The board isn’t being awkward, they’re being rational. They want growth. If social now commands a bigger slice of spend, the plumbing must match the promise.

Social Snapshot: Q4 lead gen special

(more fun, more pipeline) You’re in Q4, the calendar’s sprinting, Lead gen targets are huuuuuge, sales are nudging, and your to-do list is judging you. Breathe. We’re going to make social do the heavy lifting. Good news: social can still be your highest-quality pipeline if you keep things native,…

LinkedIn Marketing Strategy: Why Trust Beats Virality for B2B Growth

LinkedIn’s users are not your typical audience. Join us as we take a look into the psyche of the LinkedIn user and how your content needs to reflect it – doing so will lead to the most successful of campaigns, helping to fill the funnel and drive growth. Understanding the…

Social Snapshot: Social is the oil in your marketing engine

Twenty years ago, I started saying ‘social is the oil in the marketing engine’. Not the fuel. The oil. It reduces friction, carries signals, and makes everything run better. Back then it felt like a hunch. Today we can prove it. If you tune your social properly, you lift search,…

Episode 87 – The future of AI and social search for travel & hospitality

In this live session, we explored how social media and AI are reshaping the way travellers discover and book their journeys. The discussion unpacked why social is now the first stop for discovery, with AI stepping in as the finisher — and what that means for visibility, traffic, and trust.

Be found first in travel: how social search feeds AI search

Travel discovery has moved. People still “Google,” but the real decisions are being shaped by what they see and ask in social, and then resolved by AI assistants that summarise it all for them. It’s the era of social search and Ai discoverability. If your brand isn’t showing up clearly…

B2B reporting: missing links costing campaigns

With budgets tightening and KPIs being closely scrutinised, B2B reporting on campaign performance has become more difficult. Senior marketers and board members are looking for better ROI proof; so how do we do this when most of the data supplied is vanity rather than sanity? The likes of CTR and…

Search starts on social

If you’re in financial services marketing and you’re still thinking Google is the only place your audience starts searching – you’re behind. Today, people are asking their questions on TikTok, LinkedIn, Reddit, and to AI tools like ChatGPT and Gemini. They want answers fast, and in a way that feels…

Steal the quiet: your 2025 summer reading list for smarter social

Summer’s not slow, but it’s just quiet enough to hear yourself think. With fewer meetings, fewer emails, and half the team in Cornwall, you finally get to lift your head from the day-to-day mess and take a proper look at what’s working, and what isn’t (well that’s what we…

Social Snapshot: Framing and scrolling: Instagram, Snapchat and LinkedIn updates

It feels like these snapshots are always about algorithm changes that surprise everyone or some kind of new AI development with these platforms…so, quite refreshingly, we’re not going to cover any of that this week! Instagram gets your likes in order This post from a…

Threads at 2 years: A dark horse emerges

Everyone said Threads was just another desperate attempt by Meta to copy Twitter – and, well – they were right. But two years down the line and Threads is slowly building its own case…for itself, and against its rivals X and Bluesky. In July 2023, Threads emerged gaining 2 million…

Social Snapshot: AI and search

AI is accelerating. Reels are rising. And your content plan deserves better than guesswork. I know you’re busy. You’re juggling campaign deadlines before summer, trying to keep pace with platform changes, and just when you thought you had the hang of it – eek! Social moves…

Social Snapshot: Google who? Social search has stolen your customers’ queries

Social search is now the front door to discovery. Recent DataReportal figures show nearly half of product journeys start inside TikTok, Instagram, or Pinterest. Google gets the hand-me-downs. If your search plan still stops at blue links, you’re bleeding attention and margin to faster-moving rivals. Below, you’ll find…

Are organic B2B strategies under threat?

When should I post on the business page? How often? How many a week? How different should the assets be? It’s time for a reality check on what organic B2B social is delivering organically for you and your followers. Is it worth the time and effort you’re putting in? Another…

Social snapshot: Cannes FOMO – the social signals everyone needs to notice

We didn’t make it to Cannes Lions this year. No rosé by the marina. No sunburnt schmoozing. But that doesn’t mean we missed the plot. Because beneath the yacht selfies and the sea of sequins, there were big signals. Clarity. And, dare I say it, a few quiet…

Social snapshot: Platforms back creators and brands need to catch up

There’s been much hype around Creators in recent months. They’re not a silver bullet to social. But they are a growing force in marketing, one that’s become harder to ignore, and even harder to use well. Creators are professionalising fast. They’re running businesses, monetising audiences directly, and…

YouTube isn’t just for vlogs

Let’s be honest, when B2B marketers talk about channels, YouTube often doesn’t get the attention it deserves. It’s typically seen as a brand awareness play, useful for visibility, but not necessarily for targeting decision-makers or driving meaningful action. That’s a myth worth challenging. While YouTube isn’t a perfect tool for…

Social snapshot: Social is a performance channel

Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt. Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…

Reddit is a safe place for B2B marketing

Reddit may have been in the shadows of other social platforms for years – in fact, the debate is on as to whether it’s a social platform at all – but one thing is for sure, the B2B buyer and marketeer are finding it a safe haven for research and…

Social Snapshot – B2B buyer journey revamp!

B2B buyer shift Social may have its label of being a Gen Z / millennial ‘thing’ – and that’s mostly true – but it’s also truer than ever for B2B key decision makers. In fact, over two thirds of buyers now fall into this category. The shift we’re now seeing…

Is your brand actually safe on social?

You don’t need a major breach to feel the burn. One dodgy influencer tag, a forgotten login, or a missed “#ad” can be enough to knock trust, damage reputation, or lock you out completely. We’ve been digging into the latest brand safety insights — and honestly, it’s more chaotic…

Social snapshot – Your social’s wide open

And just like that, your brand’s been hacked. Your Instagram’s full of dodgy crypto reels. The TikTok logins are in a spreadsheet last edited in 2022. And no one’s sure if Lucy from PR still has access… even though she left last summer. A recent study by eMarketer…

Social Media Design Trends: What’s Shaping the Digital Landscape

Social media is constantly evolving, and with it so do design trends that capture attention, engage users, and enhance brand identity. As we move through 2025, new aesthetics, technologies, and user behaviours are reshaping how brands and creators present themselves online. Whether you’re a marketer, designer, or content creator, staying…

Social snapshot: Video overload and AI infiltration

LinkedIn wants you to use video – like NOW You may be familiar with LinkedIn’s Wire Program – well, it’s now called BrandLink, and it’s LinkedIn’s way of persuading you to use video as much as possible. It’s already got its main video users like…

Social snapshot: In uncertain times, speed wins

Why short, sharp social campaigns are your secret weapon When the world wobbles, marketing must sprint, not stroll. And let’s be honest, right now it’s less “steady as she goes” and more “brace, brace!” (I am laughing in a slightly manic way as I write this!)…

Stay Smart. Stay Safe. Stay Copyright-Free.

As a graphic designer in social media, your job often feels like a race against the clock. You need eye-catching visuals, trending audio, slick motion graphics, and impactful sound effects, and you need them all for yesterday. But while speed is essential, cutting corners on copyright is never an option.

Why marketers need to stop reporting and start telling stories

We’ve all been there. You’ve pulled a marketing campaign apart, wrangled the data, triple-checked your charts, and packaged it into a tidy little deck. You hit your KPIs. You even exceeded your objectives. But in the boardroom? Silence. A polite nod. Maybe a vague comment about the branding. Because data…

Social snapshot: AI and video (again!)

Seems AI has dominated the conversation for such a long time now – so it was only a matter of time before the likes of Meta strutted their stuff in line other LLMs. The announcement of Llama 4 is set to revolutionise AI usage, as it…

Blurred out, sold out

Instagram is quietly experimenting with a new feature: lockable posts that can only be viewed with a code. Spotted on the Instagram Design profile, these posts display a blurred image and a prompt to “Enter secret code.” Once entered, the content unlocks. At first glance, it might…

B2B: It’s paid social’s time to shine

Paid social media is taking off across all social channels – so for B2B marketers, who see organic social as the go-to – how can they combat the challenges of organic suppression? And how best can paid be tackled to ensure the best budget spend? We’ve all heard the saying,…

A game-changer or just another hurdle?

Meta’s Twitter clone, Threads, is testing a new feature that would let users replicate their X (formerly Twitter) follows on the platform. Sounds useful, right? Well, not so fast—the process isn’t exactly seamless. According to app researcher Alessandro Paluzzi, Threads’ “Creators from X” tool will require users to manually…

Social snapshot: Blink, and it all changes

Every time we blink, another platform adds a new feature, launches a half-baked tool or casually ditches something millions were using. The chaos is exhausting, but there are opportunities here if you know where to look. Here are the updates that matter, and what you should do about…

Social Snapshot: Google Who?

Why Social Search is the Future of Digital Discovery It’s happened. Social media isn’t just stealing Google’s lunch, it’s throwing the whole search game into a blender and serving it up as a trending TikTok sound. For years, brands obsessed over traditional SEO (long-tail keywords, backlinks, meta…

Tragedy for B2B organic reach – it’s being suppressed

We all knew it was for a while – but now the suppression of organic reach has hit new levels for B2B. Facebook business pages are pushing organic reach down and LinkedIn is giving you a time limit to make your post impactful. Yes, organic B2B content is going…

Social snapshot: No budget, no eyeballs

Visibility now comes with a price tag The last scraps of organic reach have crumbled, leaving brands and creators staring at their engagement metrics in horror. If you’re not paying, you’re not playing. For years, brands have clung to the idea that social media could still drive…

Social Snapshot: Your Facebook page is useless? Plus more March social shake-ups

Brace yourself. March is another tsunami of changes. If you thought last month’s approach was still solid, think again. Instagram has changed what really gets reach, Facebook is quietly suffocating business pages, and AI is creeping into every platform, whether we like it or not (we see…

Social Snapshot: Has the game changed?

TikTok’s ROI boom, AI-powered ads, and brand safety in the spotlight TikTok is delivering serious ROI, AI is running the ad game, and brands are tightening control over where their content appears. Meanwhile, X is pushing deeper into AI-driven advertising, and Snapchat is refining brand safety measures to…

Social snapshot: Brace yourself

Meta’s selling more ads, TikTok’s selling more stuff & users have all the power Meta is flogging more ad space, TikTok is coming for your wallet, and Instagram is sneakily reshaping how brands tell their stories. Meanwhile, AI is worming its way into your DMs, Threads is…

AI for social advertising – missing the mark?

Platforms like LinkedIn and Meta are looking to AI for the enhancement of ad targeting for users. But there are serious questions to be asked about whether this is helping brands deliver their messaging to the optimal groups, or whether it’s just a way of farming clicks for the platforms…

Episode 83: From B2B basics to brilliance

In this episode, Katy Howell sits down with Tejal Patel and Scott Stockwell to break down why fixing the fundamentals is the key to marketing success. While trends come and go, businesses that align marketing with business goals are 37% more likely to succeed, yet only 6% use customer insights…

Pinterest Key Colour Trends 2025

For brands in social media marketing, keeping up with colour trends is more than just an aesthetic choice, it’s a way to capture attention, build emotional connections, and reinforce brand identity. The Pinterest 2025 colour palette provides a versatile foundation for brands to experiment with different moods, from bold and…

Social Snapshot: The short-form video obsession

Short-form video is dominating social content. With TikTok holding its ground in the U.S., and YouTube Shorts, Instagram Reels, and Snapchat Spotlight innovating at breakneck speed, the opportunities have never been greater. Or riskier. But it’s not just about the platform. Competition is stepping up and there…

TikTok ban – is UK next?

While the US has carried out its threat to ban TikTok – experts believe more countries could be next. What’s the impact for influencers and content creators…and how much will other platforms benefit? A recent article by the BBC suggests TikTok may be turned off in other…

Social Snapshot: Start with practical

Focus on what works, skip what doesn’t Social media can be overwhelming, with endless tools, trends, and promises of quick wins. But this year doesn’t have to be about doing more. It’s about doing what works. By focusing on strategies that deliver real results, you’ll save time, energy, and maybe…

Social Snapshot. Is social media finally growing up?

Subscribe on LinkedIn Platforms are evolving fast, but not all changes are worth a marketer’s time. Between AI tools promising creativity on steroids, platform updates throwing curveballs, and users craving more authenticity, it’s starting to feel like social media is finally maturing. But are brands keeping up?…

Are links in social posts killing your engagement?

Links are a double-edged sword in social media. They can drive traffic, but they also risk cutting your engagement. Platforms are rewriting the rules to keep users on their apps. And it’s changing how links perform in posts. The challenges with links in social posts Algorithms deprioritise external links (I…

What’s Next and Why It Matters

The social media world never sits still, and as 2025 edges closer, we’re looking at some big shifts that could shape how brands show up online. From AI wizardry to shopping without leaving your favourite apps, here’s what’s coming to a platform near you—and why it matters. Facebook Gets Smarter…

Mastering Threads

Everyone has something worth saying. Meta’s Threads platform has new educational tools that can help you say it. Whether you’re struggling to grow your audience or just trying to figure out the best posting strategy, Threads offers a refreshing way to connect. Make It Snappy We all know consistency matters,…

Organic social and the money pit

For B2B marketers, organic social is ever-present. Whether it’s X in accounting or Y in HR, there is constant badgering for departments to share content on social to promote their activities. Unfortunately, this is screaming into the void at the expense of better spent time and resources. There’s the adage…

Social snapshot – 22.08.2024

Time for your weekly social media roundup! We’re here to keep you in the loop with a brief overview of the latest happenings. Check out the key highlights from the past week: Pinterest has published its autumn trend report Pinterest has released its latest trend update, offering insights into the…

Social Snapshot — 14.08.2024

Curious about the latest buzz in social media this week? Dive into today’s Social Snapshot to catch up on all the must-know updates and key moments you might have missed. Let’s jump right in! TikTok Messaging TikTok is upping its direct messaging game with new features like video…

The Power of Pinterest for B2B

When most people think of Pinterest, they picture fashion tips, DIY crafts, mouth-watering recipes, or home décor ideas. But what if I told you that Pinterest is also a treasure trove for B2B marketers? With over 500 million monthly active users constantly seeking ideas and solutions, this…

Social snapshot – 24.07.2024

Get ready for another social media snapshot! Each week, we bring you a summary of the latest developments to keep you updated. Here are the key highlights from the past 7 days: Meta introduces its Llama AI models Meta is taking the lead in the broader AI field by open-sourcing…

Social snapshot – 03.07.2024

Get ready for another social media snapshot! Each week, we summarise the latest developments to keep you informed. Let’s dive into the key highlights from the last 7 days: WhatsApp tests new AI selfie generator tool Meta is introducing a new AI feature to WhatsApp: an image creation tool that…

Episode 78: Serious Social — Leading from the Front

Convincing Executives to Embrace Thought Leadership Struggling to make your thought leadership content truly stand out and resonate with your audience? In this episode, Katy Howell and executive leadership coach Karen Cuthbert tackle the pressing challenge of why only 15% of decision-makers rate thought leadership as excellent, despite 73% of…

Why Brands Should Get Social on YouTube

When you think of social media platforms, Meta and TikTok probably come to mind first. But what about YouTube? While YouTube is primarily known as a video-sharing platform, it has been steadily incorporating more social features, transforming it into a hybrid space that brands should not ignore. Here’s why YouTube…

It’s Time for an Ad Break

Instagram is toying with the idea of video ads that you can’t skip. Much like YouTube’s ads, these Insta ads come with a timer, ticking away the seconds until you can get back to your scrolling.

Social Snapshot — 15.05.2024

Get ready for our latest social snapshot! Each week, we gather the freshest updates from social media to keep you in the loop. Let’s jump straight into the highlights 👇 New TikTok Guide for Beauty Brands 💄 TikTok’s new guide for beauty brands offers essential tips to boost your presence…

Gradients Everywhere

As we are well into spring 2024, one trend that has been making waves since the beginning of the year up until now is 3D gradients. You may have noticed the subtle yet impactful shift in design across various social media platforms, since the restyling of the Instagram logo in…

Social snapshot – 08.05.2024

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here: OpenAI is exploring fresh approaches to boost transparency in AI content As the wave of generative AI content sweeps across the internet, OpenAI is taking steps to enhance transparency. The organisation has…

SOCIAL SNAPSHOT — 24.04.2024

Get ready for another social snapshot! Each week, we recap the latest updates in social media to keep you in the know. Let’s jump straight into the highlights: NoSpace Is for Zoomers Big announcement! Get ready for a groundbreaking new platform hitting the scene this summer. Say goodbye to the…

Social snapshot – 17.04.2024

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here

Social snapshot – 10.04.2024

Keep up with the dynamic world of social media changes. Discover the latest updates and highlights right at your fingertips. YouTube launches new shopping tools and affiliate opportunities. YouTube introduces Shopping Collections provides creators with a novel method to assemble products from preferred brands, including…

Social Snapshot — 20.03.2024

Get ready for another social snapshot! Each week, we recap the latest updates in social media to keep you in the know. Let’s jump straight into the highlights: LinkedIn Celebrates a Year of Collaborative Articles Collaborative articles on LinkedIn have thrived in just a year, boasting…

Social snapshot – 06.03.24

Get ready for another social snapshot! Each week, we recap the latest social media updates to keep you informed. Let’s jump straight into the highlights:

A day in the life of a social media manager

“So you just get paid to make TikToks???” No, I don’t. I get paid to scroll TikTok… Just kidding. But what does a typical day for a Social Media Manager look like? Here we go Get to work (WFH desk or office desk) and open my…

Social snapshot – 28.02.2024

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here: Meta plans to unveil its next-generation AR glasses Meta intends to showcase the progress made over the years on its upcoming augmented reality glasses. As per the source: “The…

Social Snapshot – 21.02.2024

Switch up your backgrounds with Instagram’s AI “Backdrop” sticker Instagram is developing a new AI “Backdrop” sticker, which will allow users to replace the background on their images. The technology works by picking out the main focal point of the image, separating that from the background and then allows it…

Social Snapshot — 07.02.2024

Get ready for another social snapshot! Each week, we recap the latest updates in social media to keep you in the know. Let’s jump straight into the highlights: TikTok Tests AI Song Feature In case you missed it, TikTok is testing a new “AI Song” feature…

Always On: Influencer strategy

Last week, we attended the Brandwatch: London Masterclass, where we listened to panels and talks from leading brands, social media platforms (TikTok & Meta), and Brandwatch themselves, about what the future holds in digital marketing. One of the panels was Leveraging Influencers for a Bigger Impact…

Social Snapshot — 24.01.2024

Are you ready for another social snapshot? Each week, we explore the latest trends in social media, saving you the hassle of searching for the most noteworthy moments. Let’s jump into the highlights: LinkedIn Phases Out Lookalike Audiences LinkedIn is ceasing the use of Lookalike Audiences…

Social snapshot – 10.01.2024

And we’re back with the first social snapshot for this year! Keeping pace with the constantly changing landscape of social platforms can be quite demanding. Here’s a glimpse of the most recent highlights: Threads takes steps to tackle borderline content More inappropriate content is being seen by some Threads users,…

2024 for social media – brace for impact!

New social platforms and AI advancements are set to transform how we use social media. 2024 will be the year we see the lines between reality and AI blurred and the push for transparency receiving greater support than ever – while the desire for greater authenticity from brands and their…

Social snapshot – 29.11.2023

Staying updated on the ever-evolving social media world can be challenging. Here are the latest highlights: X announces the return of post deadlines X introduces the reinstatement of post headlines within in-stream link previews. In October, X made the decision to remove post headlines and preview text, altering how publications…

Social Snapshot — 22.11.2023

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media: LinkedIn’s Collaborative Articles Gain Momentum as Fastest-Growing Traffic Driver LinkedIn’s Collaborative Articles, launched in March, have become the platform’s fastest-growing traffic driver, with a 74% month-over-month increase in readership.

EPISODE 76: SERIOUS SOCIAL – No Fluff, Just Stuff: Inside a Winning B2B Social Campaign

Fed up with lacklustre ROI on your B2B social campaigns? You’re not alone. A whopping 50% of B2B marketers struggle to measure the ROI of their lead and demand gen efforts. Time to change the game. In “No Fluff, Just Stuff,” we’re not just talking theories; we’re revealing the nuts and…

Social Snapshot – 15.11.2023

Keeping up with the constantly changing social media landscape is difficult. Check out the latest social media headlines below: YouTube introduces new tagging requirements for AI-Generated content YouTube has recently announced a policy mandating creators to label content generated by AI. This means creators must now specify if a…

Top 10 Predictions for Social Media Marketing in 2024

It’s time to dust off those crystal balls and take a sneak peek into the future of social media marketing. Get ready to discover how AI, engaging content, and innovative features will play a pivotal role in your social media next year. Whether you’re a seasoned pro or just dipping…

Festive Food & Drink Trends: Mastering Social Media Marketing in Q5

As the festive bells jingle closer, it’s paramount to sharpen your focus on Q5 – the pivotal marketing quarter where opportunity and challenge coalesce. Understanding the pulse of social media during this period is not just beneficial; it’s business-critical. Why This Report Is Your Festive Compass: Consumer Engagement Soars: With…

Search results for "meta"

Boost Your Reach with Meta’s New Reels and Threads Advertising Tools.

Happy Birthday Threads – oh, and Meta’s gone all ‘original’ now

Social snapshot: Meta’s ad blitz is a land grab

Meta: ad-free experience coming for UK users?

Social snapshot: Meta’s cashing in on Threads, should you?

Meta launches a paid ad-free subscription

Meta weaving Threads

Making Reels on Meta just got easier

Are We Still Talking About the Metaverse?

Across the Metaverse

Employee advocacy: the ‘open goal’ of B2B social

Oh, it’s so easy to talk Thought Leadership

ABM in social – is LinkedIn your only hope?

Social is scary enough: October’s frights that unlock Q4 growth

Instagram Adds Watch History – A Game-Changer for Reels Users.

FinServ Social Search Guide | Get Found First & Chosen Faster

AI Art – When it Helps, and When It Hurts

Social Snapshot: Long-form is having a social moment

Social Snapshot: Social schedulers vs native: what actually works

Halloween Campaigns That Bite

Social Snapshot: Make social the engine room of growth

Social Snapshot: Q4 lead gen special

LinkedIn Marketing Strategy: Why Trust Beats Virality for B2B Growth

Social Snapshot: Social is the oil in your marketing engine

Episode 87 – The future of AI and social search for travel & hospitality

Be found first in travel: how social search feeds AI search

B2B reporting: missing links costing campaigns

Search starts on social

Steal the quiet: your 2025 summer reading list for smarter social

Social Snapshot: Framing and scrolling: Instagram, Snapchat and LinkedIn updates

Threads at 2 years: A dark horse emerges

Social Snapshot: AI and search

Social Snapshot: Google who? Social search has stolen your customers’ queries

Are organic B2B strategies under threat?

Social snapshot: Cannes FOMO – the social signals everyone needs to notice

Social snapshot: Platforms back creators and brands need to catch up

YouTube isn’t just for vlogs

Social snapshot: Social is a performance channel

Reddit is a safe place for B2B marketing

Social Snapshot – B2B buyer journey revamp!

Is your brand actually safe on social?

Social snapshot – Your social’s wide open

Social Media Design Trends: What’s Shaping the Digital Landscape

Social snapshot: Video overload and AI infiltration

Social snapshot: In uncertain times, speed wins

Stay Smart. Stay Safe. Stay Copyright-Free.

Why marketers need to stop reporting and start telling stories

Social snapshot: AI and video (again!)

Blurred out, sold out

B2B: It’s paid social’s time to shine

A game-changer or just another hurdle?

Social snapshot: Blink, and it all changes

Social Snapshot: Google Who?

Tragedy for B2B organic reach – it’s being suppressed

Social snapshot: No budget, no eyeballs

Social Snapshot: Your Facebook page is useless? Plus more March social shake-ups

Social Snapshot: Has the game changed?

Social snapshot: Brace yourself

AI for social advertising – missing the mark?

Episode 83: From B2B basics to brilliance

Pinterest Key Colour Trends 2025

Social Snapshot: The short-form video obsession

TikTok ban – is UK next?

Social Snapshot: Start with practical

Social Snapshot. Is social media finally growing up?

Are links in social posts killing your engagement?

What’s Next and Why It Matters

Mastering Threads

Organic social and the money pit

Social snapshot – 22.08.2024

Social Snapshot — 14.08.2024

The Power of Pinterest for B2B

Social snapshot – 24.07.2024

Social snapshot – 03.07.2024

Episode 78: Serious Social — Leading from the Front

Why Brands Should Get Social on YouTube

It’s Time for an Ad Break

Social Snapshot — 15.05.2024

Gradients Everywhere