SOCIAL SNAPSHOT – 11.10.2023

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media:

Direct Post: Effortless TikTok Sharing via Adobe and Partners

Discover Direct Post, a game-changing Content Posting API by TikTok, enabling seamless integration with Adobe and various partners. Empowering our global community, Direct Post simplifies content sharing from third-party platforms directly to TikTok, providing enhanced resources and tools for a smooth creation process. Explore this innovation, revolutionising how you share and engage on TikTok effortlessly.

Reels Ads Updates: Elevating Performance with New Features and Automated Creativity

Explore the latest enhancements in Reels ads on Meta, designed to maximise engagement and effectiveness. Discover innovative features like collection ads, multi-destination carousels, and swipe functionality for a seamless shopping experience. Additionally, delve into Advantage+ Creative, simplifying optimisation through automation and musical enhancements. Learn how our brand suitability solutions provide control and transparency, ensuring a safe and suitable advertising environment. Stay ahead in this AI-powered holiday season with Reels ads that captivate and drive results. Find out more here.

Unleashing Creativity: Generative AI Features for Ads for All Advertisers

Experience the future of advertising with Meta’s groundbreaking generative AI-powered features in Ads Manager. Elevate productivity, personalisation, and performance with Background Generation, Image Expansion, and Text Variations, customising ad assets effortlessly. Hear from early adopters and how generative AI is revolutionising ad creative development, saving time, and enhancing campaign performance. Stay tuned for more innovative features that enable advertisers to reach their audience with compelling, tailored content. Learn more here.

Take a look back at all our social snapshots here!

Latest Posts

Social media in 2026 is brutally crowded. Everyone is posting, everyone is optimising, and most brands are still trying to sound like a polite corporate email with a ring light. If you want to stand out, you need more than consistency. You need identity. The brands that win are not…
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The latest insights from Reuters into news consumption behaviours sees social media topping the table. We look into why this is, and how it’s all potentially come about. The 2026 Digital News Report from Reuters revealed social’s top place in the news standings – based off of…
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Instagram is giving users more control over what they see in the app by expanding its “Your Algorithm” feature to the main feed. The feature allows users to tell Instagram which topics they want to see more of and which they’d prefer to see less of. Instagram…
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