SOCIAL SNAPSHOT – 11.10.2023

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media:

Direct Post: Effortless TikTok Sharing via Adobe and Partners

Discover Direct Post, a game-changing Content Posting API by TikTok, enabling seamless integration with Adobe and various partners. Empowering our global community, Direct Post simplifies content sharing from third-party platforms directly to TikTok, providing enhanced resources and tools for a smooth creation process. Explore this innovation, revolutionising how you share and engage on TikTok effortlessly.

Reels Ads Updates: Elevating Performance with New Features and Automated Creativity

Explore the latest enhancements in Reels ads on Meta, designed to maximise engagement and effectiveness. Discover innovative features like collection ads, multi-destination carousels, and swipe functionality for a seamless shopping experience. Additionally, delve into Advantage+ Creative, simplifying optimisation through automation and musical enhancements. Learn how our brand suitability solutions provide control and transparency, ensuring a safe and suitable advertising environment. Stay ahead in this AI-powered holiday season with Reels ads that captivate and drive results. Find out more here.

Unleashing Creativity: Generative AI Features for Ads for All Advertisers

Experience the future of advertising with Meta’s groundbreaking generative AI-powered features in Ads Manager. Elevate productivity, personalisation, and performance with Background Generation, Image Expansion, and Text Variations, customising ad assets effortlessly. Hear from early adopters and how generative AI is revolutionising ad creative development, saving time, and enhancing campaign performance. Stay tuned for more innovative features that enable advertisers to reach their audience with compelling, tailored content. Learn more here.

Take a look back at all our social snapshots here!

Latest Posts

If your content’s been flopping lately, it’s not just you. Facebook, Instagram, and LinkedIn have all shaken up their algorithms and what worked last year (or even last month) might not cut it anymore. Platforms are getting smarter, feeds are getting tighter, and brands that don’t adapt? They’re disappearing. Here’s…
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You can have the best campaign, the smartest strategy, and the flashiest creative, but if your audience doesn’t trust you, none of it matters. In B2B marketing, trust is everything. It’s what turns a casual buyer into a loyal customer, a one-off project into a long-term partnership, and a client…
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YouTube just dropped its 2025 strategy, and it’s clear the platform is doubling down on key areas that marketers cannot afford to ignore. With a growing emphasis on AI, Shorts, Connected TV (CTV), creator monetisation, and cultural engagement, the video giant is shaping the future of…
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