Social Snapshot – 12.02.20

February 12, 2020

Another news-filled week has passed, so here we are… bringing you a roundup of the best articles we just want to shout about. Stay with us and we’ll get you up to speed with the latest happenings in social in no time!

Instagram Stories may be getting a trimming tool.

Instagram is testing out a new tool for Stories, which allows users to trim their content and create picture-perfect Stories ✄

Find out more details here.

Looking to increase Facebook engagement?

Brands are always on the lookout for ways to increase their Facebook engagement. So, to help, Red Website Design has released an infographic detailing 8 ways to increase engagement.

Find out more details here.

Instagram adds ‘following’ categories.

Instagram has updated the way you view your followers by launching categories – separating followers into ‘most seen in feed’ and ‘least interacted with’, as well as ‘earliest’ or ‘latest’.

Find out more details here.

TikTok lands on desktop.

Calling all marketers TikTok users can now upload content via desktop. So, if you haven’t been using it yet, maybe it’s time to start experimenting?

Find out more details here.

Instagram’s testing IGTV Ads.

If you didn’t see our blog yesterday, it’s definitely worth a read! Instagram has confirmed testing of a monetisation program on IGTV.

Find out more details here.

Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.

Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…