Social snapshot – 12.07.2023

July 12, 2023

Keeping up with the constantly changing social media landscape is challenging. Check out the latest social media headlines below:

More than 100 million members have already signed up for Threads

The social media world is all over the latest Meta app – Threads. Launched a week ago, the application rushed to 30 million sign-ups within 24 hours of release. Now, Threads has crossed the 100 million sign-ups, making it the quickest app to 100 million members.

Find out more here.

YouTube enables video title suggestions

The new title suggestions will appear below the title field within YouTube Studio. That’s a good opportunity to come up with more effective titles to draw viewers interest in.

Find out more here.

Twitter’s job listings feature is getting close to launch

Twitter’s new job listings are being rolled out to Verified Organizations in the app, with some businesses now able to post job openings direct to their Twitter profile.

Find out more here.

Reddit published a new guide to holiday campaign planning

Reddit has published a new guide to holiday campaign planning in the app, which provides a range of insights into product categories, planning tips, behavioural trends, and more.

Find out more here.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…