Social snapshot – 12.07.2023

July 12, 2023

Keeping up with the constantly changing social media landscape is challenging. Check out the latest social media headlines below:

More than 100 million members have already signed up for Threads

The social media world is all over the latest Meta app – Threads. Launched a week ago, the application rushed to 30 million sign-ups within 24 hours of release. Now, Threads has crossed the 100 million sign-ups, making it the quickest app to 100 million members.

Find out more here.

YouTube enables video title suggestions

The new title suggestions will appear below the title field within YouTube Studio. That’s a good opportunity to come up with more effective titles to draw viewers interest in.

Find out more here.

Twitter’s job listings feature is getting close to launch

Twitter’s new job listings are being rolled out to Verified Organizations in the app, with some businesses now able to post job openings direct to their Twitter profile.

Find out more here.

Reddit published a new guide to holiday campaign planning

Reddit has published a new guide to holiday campaign planning in the app, which provides a range of insights into product categories, planning tips, behavioural trends, and more.

Find out more here.

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.