Social snapshot – 12.07.2023

Keeping up with the constantly changing social media landscape is challenging. Check out the latest social media headlines below:

More than 100 million members have already signed up for Threads

The social media world is all over the latest Meta app – Threads. Launched a week ago, the application rushed to 30 million sign-ups within 24 hours of release. Now, Threads has crossed the 100 million sign-ups, making it the quickest app to 100 million members.

Find out more here.

YouTube enables video title suggestions

The new title suggestions will appear below the title field within YouTube Studio. That’s a good opportunity to come up with more effective titles to draw viewers interest in.

Find out more here.

Twitter’s job listings feature is getting close to launch

Twitter’s new job listings are being rolled out to Verified Organizations in the app, with some businesses now able to post job openings direct to their Twitter profile.

Find out more here.

Reddit published a new guide to holiday campaign planning

Reddit has published a new guide to holiday campaign planning in the app, which provides a range of insights into product categories, planning tips, behavioural trends, and more.

Find out more here.

Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…
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Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.
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Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…
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