Social snapshot – 12.07.2023

July 12, 2023

Keeping up with the constantly changing social media landscape is challenging. Check out the latest social media headlines below:

More than 100 million members have already signed up for Threads

The social media world is all over the latest Meta app – Threads. Launched a week ago, the application rushed to 30 million sign-ups within 24 hours of release. Now, Threads has crossed the 100 million sign-ups, making it the quickest app to 100 million members.

Find out more here.

YouTube enables video title suggestions

The new title suggestions will appear below the title field within YouTube Studio. That’s a good opportunity to come up with more effective titles to draw viewers interest in.

Find out more here.

Twitter’s job listings feature is getting close to launch

Twitter’s new job listings are being rolled out to Verified Organizations in the app, with some businesses now able to post job openings direct to their Twitter profile.

Find out more here.

Reddit published a new guide to holiday campaign planning

Reddit has published a new guide to holiday campaign planning in the app, which provides a range of insights into product categories, planning tips, behavioural trends, and more.

Find out more here.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…