Social Snapshot – 19.06.19

Another week has passed, which means one thing… time for another Social Snapshot! This week we’re bringing you a variety of content; channel reports, platform updates and ways to help you improve your social strategy. We’re always here to help!

Facebook’s working on a new ‘preview’ option for page posts. https://po.st/8RNxEb

A tool that will be welcomed with open arms by those who work in the industry – Facebook is adding a preview button, for admins to check their posts before immediately sharing.

Pinterest announces new third-party partnerships to expand on its on-platform shopping options. https://po.st/bbbHrC

Pinterest has recently renamed its marketing program in a bid to improve the way users can shop and discover on the platform.

Twitter publishes new guide to Summer events in the UK. https://po.st/6RauR5

To help marketeers plan out their Summer social strategies, Twitter has published a list of key dates and events that businesses can tap in to.

Snapchat publishes new guide to major events and how brands can tap into them. https://po.st/Av2c3X

Like Twitter, Snapchat has also released a guide to key dates and events happening throughout the year. But this time including insights into when conversations are heightened.

Facebook outlines framing and presentation tips for vertical video. https://po.st/KqLPZH

Taken from a recent business webinar, Facebook has released a variety of tips on framing and editing for vertical video.

Epic Games, the creator of ‘Fortnite’, has acquired group live-streaming app Houseparty. https://po.st/Wfxm04

In the past few weeks we’ve seen Fortnite creeping into our Social Snapshot’s and here it is again. Read all about their acquisition of the app Houseparty. Definitely one to keep an eye on.

Facebook announces new tools for Watch, updated usage stats. https://po.st/7kEyqA

New usage stats for Facebook Watch has been released as the platform announces it’s testing a new tool in Watch to highlight popular content, as well as experimenting with ad breaks.

How to leverage Immersive Reality to support your Social Media Strategy. https://po.st/43khz9

VR and AR, a topic that was brought up a lot at this year’s F8 developer conference, is growing, fast. But how do we implement it into our social strategies?

Snapchat publishes new research on gen Z, and how brands can connect with them. https://po.st/KeCCOc

Generation Z seems to be a hot target audience this year and to help businesses understand how to connect with them, Snapchat has released two new reports. But, if that’s not enough for you, you can always check out a blog we did on the topic right here.

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A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
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In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
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The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
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