Social Snapshot – 25.05.2022

Have a look at the latest happening in the world of social media through our social snapshot!

Snapchat announces a new display option with Ebay.
Snapchatters can easily share eBay listings with their friends right into Snaps using the Snapchat Camera on Android and iOS.

Find out more here.

Meta announces ‘Recurring Notifications’ for business on messenger.
Meta introduces ‘Recurring Notifications’ for business messaging, which will enable businesses to send ‘proactive, automated messages, to people who have opted in to receiving them’.

Find out more here.

TikTok is launching a LIVE subscriptions program on May 26th.
TikTok is Exploring new ways for creators to build their community with LIVE subscriptions, launching on May 26th.

Find out more here.

Instagram is working on video reactions for reels. 
Instagram is working on the ability to create reaction videos to reels.

Find out more here.

Missed last week’s Snapshot? You can catch up on everything from Insta testing NFTs, to new tools in LinkedIn

Latest Posts

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.
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Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…
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I don’t read a lot of marketing books cover to cover. Most get a flick-through, a speed read (or even a Blinkist), then quietly shelved. But Marketing & Psychology by Dr Tom Bowden-Green and Luan Wise, I read it properly. With a…
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