Social Snapshot – 25.05.2022 Immediate Future

May 25, 2022

Have a look at the latest happening in the world of social media through our social snapshot!

Snapchat announces a new display option with Ebay.
Snapchatters can easily share eBay listings with their friends right into Snaps using the Snapchat Camera on Android and iOS.

Find out more here.

Meta announces ‘Recurring Notifications’ for business on messenger.
Meta introduces ‘Recurring Notifications’ for business messaging, which will enable businesses to send ‘proactive, automated messages, to people who have opted in to receiving them’.

Find out more here.

TikTok is launching a LIVE subscriptions program on May 26th.
TikTok is Exploring new ways for creators to build their community with LIVE subscriptions, launching on May 26th.

Find out more here.

Instagram is working on video reactions for reels.
Instagram is working on the ability to create reaction videos to reels.

Find out more here.

Missed last week’s Snapshot? You can catch up on everything from Insta testing NFTs, to new tools in LinkedIn

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.