Social Snapshot – 25.05.2022

Have a look at the latest happening in the world of social media through our social snapshot!

Snapchat announces a new display option with Ebay.
Snapchatters can easily share eBay listings with their friends right into Snaps using the Snapchat Camera on Android and iOS.

Find out more here.

Meta announces ‘Recurring Notifications’ for business on messenger.
Meta introduces ‘Recurring Notifications’ for business messaging, which will enable businesses to send ‘proactive, automated messages, to people who have opted in to receiving them’.

Find out more here.

TikTok is launching a LIVE subscriptions program on May 26th.
TikTok is Exploring new ways for creators to build their community with LIVE subscriptions, launching on May 26th.

Find out more here.

Instagram is working on video reactions for reels. 
Instagram is working on the ability to create reaction videos to reels.

Find out more here.

Missed last week’s Snapshot? You can catch up on everything from Insta testing NFTs, to new tools in LinkedIn

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.
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Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…
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FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals.  We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…
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